Our experts track prices throughout the year, not just when the sales are on. That means we’re able to cut through retailers’ spin to bring you only the deals we consider to be genuinely good value.
All the deals in this round-up are on products we've rigorously tested. Our lab tests are objective and reflect how products are used in real life, so you can trust the accuracy of our reviews.
However, even though these products scored well in our tests, the best way to see if something is right for you is to read our reviews before you buy.
Ease the squeeze on your household bills with ourBest washing machine deal
Samsung WW90TA046AE/EU (typical price - £569)
This freestanding washing machine uses Samsung's 'ecobubble' technology, which means it pre-mixes detergent, air and water to make a cleansing foam.
It claims this will remove stains at lower temperatures – potentially cutting your energy costs.
Best vacuum cleaner deal
Dyson Cyclone V10 Absolute (typical price – £430)
This Dyson has a copper-coloured tube and a distinctly different look compared with older Dyson vacuums, such as the V8.
Its motor is smaller, lighter and more powerful, according to Dyson.
It's also 40% bigger than the V8 version, meaning fewer trips to the bin.
Buy it now for £329 from from and compare prices at other retailers below:Best fridge freezer deal
LG GBB61DSJEN fridge freezer (typical price - £779)
This tall, graphite-coloured fridge freezer has room for just over 12 supermarket carrier bags of food.
The digital control panel includes quick-freeze and quick-chill settings that you can activate to boost the power if you’re going to be loading it up with a large batch of fresh groceries.
Read our full to see if it's the right model for you.Best mattress deal
Emma The Original mattress
The Emma Original – one of the most popular mattresses on the Which? website – is still discounted by 50% on Emma's own site. You can also get an extra 5% off by signing up to Emma emails and texts.
This is a good price , but we've seen it on offer at this price before and it's been on offer plenty of times throughout the year, so there's no need to make a rushed purchase.
For more genuinely good prices on mattresses, see our .Best TV deal
LG 43UQ91006LA (typical price - £479)
With an excellent remote control and voice assistants, this TV is easy to set up and use; however, it doesn’t offer much for gamers. Additionally, LG’s smart interface could do with a rethink. As things stand, it’s a bit annoying.
The price of the 43UQ91006LA has fluctuated recently as it's almost ready to go off sale. We can't see it getting much cheaper than this though.
But what are the picture and sound quality like?
See our round-up of the around this month.Best laptop deal
HP ENVY x360 13-bf0003na (typical price - £1,000)
HP has produced a great package with the 13.3-inch Envy x360. We found it was fast when dealing with everyday tasks, and the impressive screen made for a good viewing experience.
We were also impressed with the array of ports – two USB 3 ports, two USB-Cs, a headphone jack and a micro SD card slot.
At the time of checking, this laptop was £270 off at HP.com - making it a cracking deal.
Read our expert before you buy.You can buy the HP ENVY x360 13-bf0003na from for £730.Find a laptop at the right price in our round-up of theBest broadband deal
Vodafone Full Fibre 1 CityFibre
Despite tying you down for 24 months, this is a good-value broadband and phone deal from Vodafone, offering speeds that should be suitable for smaller households.
Best mobile phone deal
Samsung Galaxy S21 FE 5G (original price - £699)
At just over a year old, the Samsung Galaxy S21 FE 5G is the simplified version of Samsung's flagship phone from 2021.
It already had a cheaper price to match its specs, but multiple retailers are now offering it with a good discount.
It comes in four different colours, with either 128GB or 256GB of memory, and you can record videos simultaneously using both the selfie and rear cameras.
For more offers, see our round-up of theBest tablet deal
Amazon Fire HD 8 deal (typical price - £90)
The immensely popular Amazon Fire HD 8 will feel familiar to anyone who's ever used an Android phone. It runs Fire OS, though, so uses the Amazon app store. This means you can't run Google apps such as Gmail, but you will be able to access it via your browser.
The screen is large and text is legible. The only real issue is when there are bright overhead lights that reflect off the screen.
Read our full to see how it stacks up or buy it from for £60.To browse other offers on tablets, see ourBest headphone deal
Bang & Olufsen Beoplay EQ (typical price - £349)
These truly wireless headphones feature impressive adaptive active noise cancelling to stop nearby noise ruining your music.
They also come with a range of sound adjustments via the app and the case can be charged wirelessly.
See our .April sale shopping tips
Check the Which? website
As well as telling you which products are best and which are lacking, we’ve also put together a list of the best and worst shops.
We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands.
Watch out for sneaky tricks
Some retailers use underhand tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (‘30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.
Research customer reviews
It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.
Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check out our expert guide on how to spot a fake review.
Returning goods
The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.
source https://www.which.co.uk/news/article/best-april-sales-deals-which-aJTne5H2MMZY