All the deals in this round-up are on products we've rigorously tested and consider to be genuinely good value.
Our lab tests are objective and reflect how products are used in real life, so you can trust the accuracy of our reviews: read them before you buy.
Ease the squeeze on your household bills with ourBest mobile phone deal
Apple iPhone 14 (original price - £849)
The Apple iPhone 14 from 2022 is being discounted now the Apple iPhone 15 has just been released. It's the standard model in the 14 range, and the cheapest, but it has a number of premium perks.
The processor is the same as in the previous iPhone 13, named the A15 Bionic chip, but it received an upgraded 5-core GPU and 6GB of memory. The front-facing camera has powerful autofocus, making it smarter at focusing in pictures.
Read our dedicated guide to the for more expert picks and advice on how and when to buy.For Android offers, see our .Best second-hand phone deal
Apple iPhone 13 (original price - £799)
Since the release of the iPhone 15 in September 2023, the iPhone 13 series from 2021 has seen some major discounts on the second-hand market.
We expect Apple will support it with regular security updates until at least January 2027.
Best tablet deal
Samsung Galaxy Tab A7 Lite (typical price - £170)
The A7 Lite is one of Samsung's cheapest and smallest tablets, weighing in at a fairly light 367g.
It comes with a small amount of storage - 32GB - that you can expand if you add a micro-SD card. A quick charge of 30 minutes will give you less than two hours of battery life.
To browse other offers on tablets, see our .Best headphone deal
Panasonic RZ-S500WE-K (typical price - £110)
These headphones feature active noise-cancelling technology, which aims to reduce the volume of unwanted background sounds such as traffic, train or plane noise.
They are also water resistant (IPX4), so they should survive splashes and light rain, but they're not fully waterproof.
See our .Best TV deal
LG 55QNED816QA (typical price - £799)
This mid-range 55-inch 4K TV makes use of LG's QNED technology, which lights an LCD screen with mini LEDs.
It's speedy to navigate through menus, although the smart features are weighed down and cluttered by ads.
The remote is intuitive to use, and it has a decent range of gamer-centric features, such as built-in cloud gaming services and support for AMD FreeSync Premium.
This TV released at £1,149, but before these sales you could find it for around £799.
See our round-up of the around this month.Best laptop deal
Apple MacBook Air 13-inch 2022 (typical price - £1,249)
This 2022 Apple MacBook Air is the latest version of Apple's vastly popular lightweight laptop. It has the latest M2 chip.
It also features Apple's Liquid Retina display, which is a big selling point if you're looking to edit photos and videos.
Find a laptop at the right price in our round-up of the .Best broadband deal
Now Broadband Super Fibre 63Mbps
This is a particularly attractive deal given you're only tied down to a contract for 12 months so will be free to shop around again after a year.
CheckBest washing machine deal
Hotpoint NSWM743UWUKN (original price – £300)
This small-to-medium-sized 7kg-capacity washing machine has a fast 1,400rpm spin cycle.
There are 16 programs, such as cottons and synthetics, eco 40-60, delicates and faster washes – including a 30-minute wash, and one that takes on a full load in 45 minutes.
There's also a hygiene option, which blasts steam into the drum at the end of the cycle.
Read our full review of the for the complete picture.For more offers, see our .Best vacuum cleaner deal
Dyson V11 (typical price - £500)
There are three cleaning modes on the V11: eco, auto and turbo. The auto mode works with the Torque floor head. This has an extra built-in digital motor and 'dynamic load sensing'. It adapts suction power to match the floor surface for optimal cleaning while saving battery life.
The smart digital display shows which cleaning mode you are in and counts down how much cleaning time you have left. It will also alert you if there are issues such as blockages, or if the filters need cleaning.
Read the full review of the to see our verdict. It's currently on sale at for £400, a £100 discount. Or you can compare prices at other retailers below:Not keen on this Dyson deal? Look at the instead.Best fridge freezer deal
Hisense RB327N4BBE fridge freezer (original price – £470)
We tested the black version of this tall, freestanding fridge freezer (model RB327N4BBE), but it's also available in white (RB327N4BWE) and silver (RB327N4BCE).
The doors can be reversed to help it fit into the available space in your kitchen.
One of the fridge shelves can be adjusted for height, and there’s a bottle shelf to hold your wine steady while it chills.
Read our full to see if it meets your needs.See our pick of the we've found in this month's sales.Best mattress deal
Our pick: HiGRID Premium Hybrid mattress
A new entrant to the UK mattress market in 2023, the HiGRID Premium Hybrid is another double mattress offering a combination of supportive springs and pressure-releiving PU foam grid, which HiGRID calls a 'smartGRID'.
Full price it costs more than the average hybrid we've tested, but HiGRID is offering 45% off this double mattress, meaning you can snap it up this month for around £660 instead of £1,199 (according to the HiGRID website). The manufacturer's website suggests this 'time-limited deal' ends in two days - we'll check.
for the full test results.October sale shopping tips
Check the Which? website
As well as telling you which products are best and which are lacking, we’ve also put together a list of the best and worst shops.
We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands.
Watch out for sneaky tricks
Some retailers use underhand tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (‘30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.
Research customer reviews
It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.
Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check out our expert guide on how to spot a fake review.
Returning goods
The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.
source https://www.which.co.uk/news/article/best-october-sales-deals-which-aaXjG9M9SiBU