Amazon Black Friday sale 2023: best deals live now

Amazon's Black Friday sale 2023 is still in full swing over this weekend, with a wide range of deals on best-selling Amazon products and popular home and tech. 

We'll be rounding up the best Black Friday Amazon UK and Cyber Monday deals we can find in this year's sales - so stay tuned for regular updates.

We'll also reveal whether Amazon's prices are the lowest they've ever been, and link through to our expert reviews so you can see whether you're looking at a Which? Best Buy.

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Why should I shop the Amazon Black Friday sales with Which?

This year has been another difficult one for consumers, so it's more important than ever that you get value for money when you invest in a new product.

Our expert pricing research proves that some Black Friday deals are better left alone – we've seen discounts on flawed Don't Buy products that are bested by similarly priced alternatives.

To help you make sense of the sales, our Amazon Black Friday deals page will only cover products that have undergone our rigorous lab tests. We won’t promote deals on bad products.

Best Black Friday Amazon deals on mobile phones

Sony Xperia 10 V

Lowest ever price on Amazon? 

6.1-inch OLED display

Qualcomm Snapdragon 695 processor

8GB of Ram

We like: We don’t like: Estimated minimum remaining security support:

This Sony mobile has a 6.1-inch screen with 2,520 x 1,080 resolution. On the back, you'll find three cameras with 12Mp wide, 8Mp telephoto and 8Mp ultrawide sensors. The Xperia 10 V can be unlocked biometrically via a fingerprint sensor, but face recognition is not available.

For more on this mobile's key features, see our 

Samsung Galaxy S23 Ultra

Lowest ever price on Amazon? 

Qualcomm Snapdragon 8 Gen 2 chipset with 8GB of Ram

6.8-inch OLED display

Four rear cameras

We like: We don’t like: Estimated minimum remaining security support:

Samsung’s largest mobile phone has a huge 6.8-inch AMOLED display with curved edges. It comes with 5G connectivity and support for Wi-Fi 6E.

It's currently available with a substantial discount – we've never seen it cheaper on Amazon.

To see how this phone fared in our lab tests, see our 

Samsung Galaxy S23 

Lowest ever price on Amazon?

Qualcomm Snapdragon 8 Gen 2 chipset with 8GB of Ram

6.1-inch OLED display

Three rear cameras

We likeWe don’t like

The standard model in Samsung’s 2023 flagship range of mobile phones, which also includes the S23 Ultra and the S23+. It’s the successor to the Galaxy S22 and is incredibly similar visually, but this new model features an upgraded chipset which Samsung claims will improve frame rates and the fidelity of its 6.1 inch display, as well as a larger capacity battery. It comes with 5G connectivity and support for Wi-Fi 6E.

Check prices below, or read our full.

Google Pixel 7

Lowest ever price on Amazon?

6.3-inch OLED screen

2,400 x 1,080 resolution

8GB of Ram

We like: We don't like:Estimated minimum remaining security support: 

An Android-powered mobile with two rear camera lenses — a 50Mp main camera and a 12Mp ultra-wide camera. Features include cinematic blur and 8x super resolution zoom.

This discounted model on Amazon comes in the brand's Obsidian colour (black and grey) and has 128GB of internal storage.

Read our 

Samsung Galaxy S22 5G

Lowest ever price on Amazon? 

6.1-inch display

128GB storage

8GB of Ram

We like: We don't like:Estimated minimum remaining security support: 

Like its predecessor, Samsung's S22 has three cameras on the rear. On this newer model, you get a 50Mp wide, 10Mp telephoto, 12Mp ultra-wide and 10Mp selfie camera.

During the Black Friday sale, you can save around 40% on the Black, Green or Pink Gold models.

To see if this smartphone is worth considering this Black Friday, see our 

Samsung Galaxy A34 5G

Lowest ever price on Amazon?

5,000mAh battery

6.6-inch OLED display (120Hz refresh rate)

Three rear-facing cameras

We like: We don't like: Estimated minimum remaining security support: 

Samsung's Galaxy A34 5G is a mid-range mobile available for under £250. It has several premium features, including a high screen refresh rate and optical image stabilisation in the cameras.

To see if this mobile is a Which? Best Buy, see our 

Apple iPhone 14

Lowest ever price on Amazon? 

6.1-inch Super Retina XDR display

Dual-camera system

A15 Bionic chip

We like: We don’t like: Estimated minimum remaining security support: 

Last year's iPhone 14 has been discounted since the arrival of its successor. The processor is the same as in the iPhone 13, but it received an upgraded 5-core GPU and 6GB of memory.

This iPhone has a dual-camera system on the rear. The 12-megapixel main camera has a 1.5 aperture, while the single front camera has built-in autofocus.

Is this discounted iPhone worth a look on Black Friday? Our 

Nothing Phone (1)

Lowest ever price on Amazon?

6.55-inch OLED display

5G connectivity

8GB of Ram

We like:We don’t like: Estimated minimum remaining security support: 

The unique-looking Nothing Phone (1) has dropped below £300 for Black Friday. It has a transparent rear, so you can see all the internal components. It uses the brand’s Glyph Interface – an array of 900 white LEDs that light up to let you know when specific contacts are calling, or they reveal the battery/charging status of the device.

On the rear of the phone are two cameras, with a 50 Mp wide-angle lens and a 50 Mp ultra-wide/macro sensor. The front-facing selfie camera has 16Mp resolution.

Read our 

Nothing Phone (2)

Lowest ever price on Amazon? 

512GB of storage

12GB of Ram

6.7-inch display

We like:We don’t like:Estimated minimum remaining security support: 

A transparent design on the back of this attention-grabbing mobile shows off the new ‘Glyph Interface’ – a customisable array of LEDs that light up to let you know incoming calls or your battery level.

The phone is available in black or white, and its IP54 certification means it should be unaffected by splashes or light rain.

Read our 

Sony Xperia 5 V

Lowest ever price on Amazon? 

Snapdragon 8 Gen2 processor with 8GB of Ram

6.1-inch OLED display

Dual rear cameras

We like: We don’t like: Estimated minimum remaining security support:

This premium smartphone sports a thin and sleek design with a shiny glass backing. It has a dual-camera system made up of a 48Mp wide lens and a 12Mp ultrawide lens.

Our pricing research shows that the Sony Xperia 5 V was £849 on Amazon through October.

Check prices below, compare contract deals or read our 

Motorola Moto G73 5G

Lowest ever price on Amazon?

6.5-inch LCD screen (2,400 x 1,080 resolution)

Dual rear camera

256GB storage

We like: We don’t like: Estimated minimum remaining security support: 

The Motorola Moto G73 5G is currently on offer for around 25% off in the Black Friday sales. It runs on a MediaTek Dimensity 930 chipset, paired with 8GB of Ram, and is powered by a large 5,000mAh battery. The storage capacity of 256GB is generous for a mid-range device.

You can see if it's the right phone for you with our 

Best Black Friday Amazon deals on TVs

LG OLED55C34LA

Lowest ever price on Amazon?

55-inch 4K TV

Supports HDR10 & HLG

OLED Screen

We like: We don't like: 

This 55-inch LG OLED TV has an exceptionally detailed image and it's 10% off at Amazon for Black Friday. Some of the menu design choices are a bit fiddly, but the remote is excellent and the quick access options work well.

See our  to see if it's worth snapping up

Samsung QE65QN90C

Lowest ever price on Amazon?

65-inch 4K TV

NEO QLED screen

Supports HDR10, HLG and HDR10+ formats

We like: We don't like: 

A big-screen TV featuring Micro LED backlights that give impressive contrast and brightness. This Samsung benefits from detailed HD and 4K footage, has top-of-the-range stereo speakers and is intuitive to use.

Samsung QE55Q80CATXXU

Lowest ever price on Amazon?

55-inch 4K TV

QLED display

Supports HDR10, HLG HDR and HDR10+

We like: We don't like: 

Samsung’s QLED TVs used to be top of the range, but Neo QLEDs and OLEDs now take the top spots. This means QLED TVs, like this 55-inch Samsung on Amazon, have really come down in price.

This model has a sharp 4K screen, good depth of sound and a decent range of gaming features and voice controls.

Check out our expert  to find out if this TV is perfect for you.

Samsung QE50Q80CATXXU

Lowest ever price on Amazon? 

50-inch 4K TV

QLED display

Supports HDR10, HLG and HDR10+ formats

We like: We don't like: 

This is one of Samsung's cheaper 50-inch 4K Smart TVs. It supports the Bixby, Google Assistant and Alexa voice assistants.

Read our  to see how this TV came out in our tests.

LG OLED65C34LA

Lowest ever price on Amazon? 

65-inch 4K TV

OLED display

Supports HDR10 & HLG

We like: We don't like: 

On-screen menus can be fiddly at times, but the remote bundled with this LG TV is excellent and the quick-access options work well. It'll appeal to gamers thanks to FreeSync and G-Sync support (both are designed to improve how games look and play).

Head to our to find out how it fared in our test lab.

Samsung QE50QN90C

Lowest ever price on Amazon? 

50-inch 4K TV

Neo QLED display

Supports HDR10, HLG and HDR10+ formats

We like: We don't like:

A 50-inch 4K TV with 120Hz screen technology. It's fairly intuitive to use and comes with support for Alexa and Bixby voice assistants.

If you decide to buy through John Lewis, Richer Sounds, Currys, AO or Argos, you can claim a free Samsung HWB550 soundbar.

Read our  for more on this TV.

Samsung QE55QN90C

Lowest ever price on Amazon? 

55-inch 4K TV

Neo QLED display

Supports HDR10, HLG and HDR10+ formats

We like: We don't like: 

Not all high-end TVs are OLEDs and you can save a few hundred pounds by choosing a backlit TV instead. This model is packed with high-end tech and the quantum dots in the display should make it one of the most vibrant TVs around.

Best Black Friday Amazon deals on tablets

Apple iPad Pro 2022 11-inch

Lowest ever price on Amazon?

11-inch screen

M2 processor and 8GB of Ram

2,388 x 1,668-pixel resolution display

We like: We don’t like: 

Apple’s high-end tablet is aimed at users after more powerful processors. The M2 processor combined with 8GB of Ram makes this model one of the beefiest around.

The model we tested in our lab has a 128GB hard drive, but note that there's no way of increasing it with a micro-SD card. There’s also a 256GB, 512GB, 1TB and 2TB option, plus a 5G version available for each storage size.

Read our full 

Apple iPad Mini

Lowest ever price on Amazon? 

8-inch screen (2,266 x 1,488 resolution)

A15 processor

4GB of Ram

We like: We don’t like: 

This 8-inch iPad from Apple can handle demanding graphics and apps. The version we tested has 64GB of storage and it's around 10% off at Amazon.

Microsoft Surface Pro 9

Lowest ever price on Amazon? 

13-inch screen

1,920 x 2,880 resolution

Weighs around 0.8kg

We like:We don’t like: 

If you’re shopping for a laptop-style tablet that runs on Windows, this model could be worth a closer look. But note that you’ll need to buy a separate keyboard if you really want to experience the laptop side of things.

We’ve tested the i5 version with 8GB of Ram sin our lab, but this model on Amazon has an i7 processor and 16GB of Ram.

Read our  (i5 model).

Samsung Galaxy Tab S8 Ultra

Lowest ever price on Amazon?

14.7-inch display

2,960 x 1,848 resolution

Powered by Android

We like: We don't like: 

Samsung's biggest tablet ever is designed to rival a high-end laptop. A tablet this size could easily double as a laptop, but you’ll need a keyboard for that. The Ultra's S Pen slides into the body of the tablet and is used mainly for drawing and writing.

In our test lab, we went hands-on with the 512GB model. Amazon's Prime Day discount covers the 256GB version with 5G support.

Lenovo Tab M9

Lowest ever price on Amazon? 

8.9-inch display

Powered by 3GB of Ram

32GB of internal storage

We like:We don't like:

There are plenty of entry-level tablets battling for your attention over Black Friday, with Samsung and Amazon releasing solid options. Android models like the Lenovo Tab M9 need to be good to compete.

An early Black Friday discount means the Tab M9 is now available at a historically low price on Amazon. The screen’s resolution is fairly low at 1,340 x 800, but it could be worth a closer look if you only need a tablet to perform basic tasks.

For more details on how this tablet scores, read our full .

Samsung Galaxy Tab S6 Lite

Lowest ever price on Amazon? 

10.4-inch tablet

Weighs 459g

Runs on Android

We like: We don’t like:

This large-screen tablet can be unlocked using on-screen Pin codes or facial recognition. It has a USB-C port for transferring files and charging, along with a 3.5mm headphone jack.

If you need more space for your files (this is the 64GB version), you can opt for the 128GB model or insert a micro-SD card.

Read our 

Best Black Friday Amazon deals on Echo devices

Echo (4th Gen)

Lowest ever price on Amazon? 

Smart speaker

Features physical buttons and also supports voice commands

3.5mm socket for connecting without Bluetooth

We like: We don’t like: 

This newest generation of Amazon’s Echo speakers swaps the classic cylindrical shape for a sleek spherical look, and includes upgrades such as a more powerful maximum volume and a built-in smart home hub. A fresh Black Friday offer means you can save over 50% on Amazon's pre-sale price.

To see how this smart speaker performs, read our .

Echo Show 5 (3rd Gen)

Lowest ever price on Amazon?

5.5-inch display

Bluetooth and wi-fi support

Rear-facing speaker

We like: We don't like: 

A small smart display that effectively pairs a smart speaker with a touchscreen. You can stream audio from your phone over Bluetooth, or play radio, audiobook and music streaming services using wi-fi.

Physical buttons above the display let you change the volume and there’s a button to toggle the microphone and camera, plus a welcome physical camera shutter for privacy.

To see if you should grab this discounted smart speaker for Black Friday, consult our .

Echo Show 8 (2nd Gen)

Lowest ever price on Amazon?

Smart display

8-inch screen

Available in Charcoal or Glacier White

We like: We don’t like: 

The Echo Show 8 differs slightly from the Echo 10 (below) as it doesn’t swivel, but still has similar functionality and lets you stream music and connect to other smart home devices. It’s also typically much cheaper, and you can set up the device without the Alexa app on your smartphone.

To see if you should grab this Echo at a discount, Read our 

Echo Show 10 (3rd Gen)

Lowest ever price on Amazon?

Smart display

10.1-inch screen

13Mp camera

We like: We don’t like: 

This multifunctional smart display works as a television, smartphone screen, smart home hub and speaker all in one. You can take video calls from it, play your favourite tunes through a range of music streaming services, and even watch Netflix and Amazon Prime Video.

Read our More Amazon Black Friday Echo deals:Amazon Echo StudioAmazon Echo Dot (5th Gen) 

Best Black Friday Amazon deals on Fire TV and Chromecast devices

Amazon Fire TV Stick (3rd gen) with Alexa Voice Remote

Lowest ever price on Amazon? 

8GB of storage for apps

Full HD picture (but not 4K)

Supports Alexa voice control

We like: We don’t like: 

A compact streamer that gives you access to catch-up apps when you plug it into your TV’s HDMI port. You can use the bundled remote to navigate and type, or try Alexa voice control.

Read our 

Amazon Fire TV Stick 4K Max with Alexa remote ('all-new' model)

Lowest ever price on Amazon? 

4K HDR streaming

16GB of internal storage

Support for Dolby Vision, HDR10+ and Dolby Atmos audio

We like: We don’t like: 

This stick gives you access to a plethora of apps and lets you watch streams up to 4K quality. As part of its Black Friday sale, Amazon has dropped the price on its latest 4K Max, which has 16GB of storage.

See what we thought of the previous-generation model with our 

Amazon Fire TV Cube (3rd gen)

Lowest ever price on Amazon? 

Supports 4K

16GB of internal storage

Powered by an octa-core processor

We like: We don’t like:

Amazon’s Fire TV Cube is essentially an Echo smart speaker and Fire TV Stick in one. After connecting it over wi-fi or using the ethernet port, you’ll have access to a selection of popular streaming apps including Netflix, Amazon Prime Video, BBC iPlayer and YouTube.

This streamer is bigger than most because of its built-in speaker, so make sure it’ll fit neatly in your setup before parting with your money.

Read our 

Google Chromecast HD (2022)

Lowest ever price on Amazon?

Full HD resolution

Supports HLG, HDR10 and HDR10+ but not 4K

Wide range of app support, aside from All 4

We like:We don’t like:

If you prefer Chromecast to a Firestick, Google’s rival offers an impressive range of compatibility at a low price with its standard HD model. This now includes BBC iPlayer, alongside favourites such as Netflix, Now TV, Amazon Prime Video, YouTube and more.

More Amazon Black Friday Fire TV deals:Amazon Fire TV Stick 4K (2nd Gen) 

Best Black Friday Amazon deals on Kindle

Amazon Kindle 2022

Lowest ever price on Amazon? 

An 11th-generation Kindle

Glare-free display

Wi-fi connectivity

We like:We don’t like: 

Amazon’s most affordable Kindle has been discounted for Black Friday. It has 16GB of storage and a 6-inch, glare-free display with a 300ppi (pixel per inch) resolution – that’s an upgrade from the 10th-generation model.

Weighing in at just 155g, this is the lightest ebook reader we’ve tested. That’s great news if you’re looking for an ebook reader to take on your travels or daily commute.

Read our 

Amazon Kindle Oasis

Lowest ever price on Amazon? 

Sits towards the top of Amazon’s ebook reader range

LED front light for reading at night

Available in Graphite or Gold

We like: We don’t like: 

The Kindle Oasis has a 7-inch e-ink display and a built-in LED front light, helping you power through your favourite novel in the evening. The display will adapt to your surroundings, too, appearing warmer when needed.

The model we tested comes with 32GB of storage – around 27.2GB of usable space, which should be more than enough for hefty ebook collections.

Read our More Amazon Black Friday Kindle deals:Amazon Kindle Paperwhite

Best Black Friday Amazon deals on Fire tablets

Amazon Fire Max 11

Lowest ever price on Amazon?

10.9-inch screen

4GB of Ram

64GB of storage

We like:We don't like: 

Amazon's most premium tablet features its biggest screen at 10.9 inches. The resolution is just above HD, at 1,200 x 2,000.

This tablet is powered by an Octacore processor with different speeds for different cores, meaning it can divvy up tasks to the most suitable cores. If you need more storage, you can expand it with a micro-SD card.

Read our full 

Amazon Fire 7

Lowest ever price on Amazon?

7-inch tablet

600x1,024 resolution

16GB or 32Gb models available

We like: We don’t like: 

The Amazon Fire 7 is a slightly less advanced next to other Fire tablets, but it still has its perks. It’s easy to use for basic tasks, for example. Compared to similar devices from competitors like Apple and Samsung, this tablet, even when sold at full price, is significantly more budget-friendly.

Read our More Amazon Black Friday Fire Tablet deals:Amazon Fire HD 8 2022 Amazon Fire HD 10 

Best Black Friday Amazon deals on Blink cameras

Blink Mini

Lowest ever price on Amazon? 

HD video

Night vision

Built-in speaker so you can talk through it

We like: We don’t like: 

This affordable indoor security camera can be positioned on a shelf or a table and monitors an area of your home while you're away. Through the accompanying Blink Home Monitor smartphone app, you can configure the camera to notify you if there's movement in a detection zone. You can also adjust the sensitivity of this feature. 

Read our 

Best Black Friday Amazon deals on Ring devices

Ring Video Doorbell Wired

Lowest ever price on Amazon? 

Mains-powered doorbell

Two-way talk

Customisable motion detection zones

We like: We don’t like: 

One of the most basic and inexpensive bells in Ring’s repertoire, this model displays a decent picture and sound quality, and is compatible with Alexa voice assistant.

It will require hard-wiring into your house, so you may have to pay slightly more for installation.

Read our 

Ring Video Doorbell Gen2

Lowest ever price on Amazon?

1080P HD video

Works with Alexa

30-day free trial of Ring Protect

We like: We don't like: 

Like all Ring doorbells, this model has infrared night vision, plus motion detection and notification alerts.

The doorbell is battery powered and so can be installed yourself, with all the kit that you need included. Note that you can connect the doorbell to the mains to ‘trickle charge’ the battery, but that will probably require a professional to set up.

Read our .

Ring Spotlight Cam Pro Battery

Lowest ever price on Amazon?

Outdoor use only

Battery operated

Includes two-way audio

We like: We don’t like: 

This outdoor security camera from Ring features a 140-degree horizontal lens with 3D motion detection with a bright security light and siren.

As with most Ring products, you’ll need a subscription to save video clips to a local storage device.

Read our .

Ring Spotlight Cam Plus Battery

Lowest ever price on Amazon?

Outdoor use only

Battery operated

Includes siren and spotlight

We like:We don’t like: 

The Spotlight Cam Plus Battery is very similar to the Spotlight Cam Pro Battery, though slightly lighter and smaller and without 3D motion detection. It’s also available in black or white.

It’s on the cheaper end of the Ring scale, and over Black Friday you can expect to see it for under £100.

Read our 

Best Black Friday Amazon deals on games consoles

Nintendo Switch + Nintendo Switch Sports + 3-Month membership of Nintendo Switch Online

Lowest ever price on Amazon?

Can be used in TV mode, tabletop mode and handheld mode

Neon Blue/Neon Red

Pre-installed game

The standalone Nintendo Switch is currently available on Amazon for around £250. But if you pick the bundle edition ('Console + Free Switch Sports'), you get Nintendo Switch Sports and three months of Nintendo's online membership for just £10 more.

Nintendo Switch Lite Turquoise 'Timmy & Tommy's Edition' + Animal Crossing New Horizons

Lowest ever price on Amazon? 

Console optimised for handheld mode (no detachable controllers)

5.5-inch screen

Pre-installed game

This Switch Lite bundle is themed around the latest Animal Crossing game and features a leaf pattern on the back of the console. You can also get the same design in pink by choosing the 'Isabelle Aloha Edition' on Amazon.

For even more Nintendo Switch bundles, head over to our guide on the .

Xbox Series X

Lowest ever price on Amazon?

1TB SSD

Up to 120 FPS

Streams 4K Ultra HD video

The most powerful Xbox has never been cheaper on Amazon. Before the Black Friday sale, this same console was selling for around £480. It's now on offer for £360.

Series X is backward compatible, so you can play selected Xbox 360, Original Xbox games and Xbox One games you already own.

Xbox Series S

Lowest ever price on Amazon?

512GB SSD

Native resolution of 1440p

Does not play physical games

This bundle has dropped below £200 and includes three months of Game Pass Ultimate, one Xbox Wireless Controller, a HDMI cable, power cable and two AA batteries.

For more Xbox offers, see our guide on the .

Best Black Friday Amazon deals on laptops

Acer Swift Go SFG14-41

Lowest ever price on Amazon?

14-inch screen

AMD Ryzen 5  processor

8GB Ram

We like:We don't like:

This 14-inch laptop has a six-core AMD Ryzen 5 processor, 8GB of Ram and a 512GB SSD, which is a good combination for people who want a nippy computer for taking notes, browsing the web or editing photos.

Acer Chromebook Spin 513 CP513-2H

Lowest ever price on Amazon?

128GB memory

8GB of Ram

13.5-inch screen

We like: We don't like:

This Chromebook from Acer weighs just 1.28kg, making it perfect for taking out and about. Previously priced at £500, it's now being discounted to around £420 as part of Amazon's Black Friday sale.

To see how our experts rate this laptop, see our .

Microsoft Surface Laptop 5 13.5-inch

Lowest ever price on Amazon?

Intel Core i5 processor

8GB Ram

512GB SSD

We like:We don't like:

Thanks to its top-tier specifications, this Surface Laptop 5 is about as close to a Windows-powered MacBook as you can get.

Amazon's deal covers a higher-spec model than the one we tested, but it's still great value. While the processor and Ram are the same, the model on deal here has 512GB of storage.

See our full 

Apple MacBook Air 13-inch 2022

Lowest ever price on Amazon?

Powered by Apple's M2 processor

8GB of Ram

256GB of internal storage

We like:We don’t like:

This MacBook Air is the latest version of Apple's popular lightweight laptop. It features Apple's Liquid Retina display, which is a big selling point if you're looking to edit photos and videos.

Apple MacBook Pro 14-inch (M3, late 2023)

Lowest ever price on Amazon? 

Apple M3 processor

8GB Ram

512GB storage

We like: We don’t like: 

This new 14-inch MacBook Pro features an Apple M3 processor, 8GB of Ram and a 512GB SSD.

There are two USB-C ports that also work with the super-high-speed Thunderbolt 4 data transfer format, an HDMI port, SD card reader and 3.5mm headphone/microphone jack.

Read our full  for more details.

Best Black Friday Amazon deals on smartwatches

Apple Watch Series 8 (Starlight)

Lowest ever price on Amazon? 

41mm screen size

GPS and cellular connectivity

Aluminium case

We like: We don't like: 

Apple's Watch Series 8 has built-in GPS, plus both wi-fi and Bluetooth connectivity. The colour OLED display is permanently switched on by default, so you don’t need to tap it or raise your wrist to wake it up.

The built-in GPS means there’s no need to take your phone with you when you’re out exercising. It’s also water resistant to a depth of 50 metres, so you can use it while swimming or taking part in other water sports.

To see if this smartwatch can accurately track your movements, see our .

Garmin Forerunner 55

Lowest ever price on Amazon? 

Garmin Watch OS

Available in black or white

Removable strap

We like: We don't like: 

This smartwatch from Garmin is compatible with Android 6.0 and iOS 12.0 or later. It has a built-in heart rate monitor, sleep tracking, text and phone call notifications, as well as GPS.

Fitbit Sense 2

Lowest ever price on Amazon? 

Works with iOS and Android

Built-in GPS

NFC used to make payments

We like: We don't like:

This second generation Sense is a bit thinner and lighter than the original but it otherwise looks very similar, with a large, square AMOLED display that’s 40mm across the diagonal, with 336 x 336 resolution.

It also has a single physical button on the side of the case, which the original Sense didn’t, which gives you an alternative method of accessing the menus. It’s waterproof to 50m.

To see how we score this smartwatch, check in with our .

Fitbit Versa 4

Lowest ever price on Amazon? 

Fitbit OS

40mm screen

Water resistant

We like: We don't like: 

The Fitbit Versa 4 comes with an array of smart features, including call, text, email and social media notifications, calendar updates, and the option to pay with your smartwatch via Fitbit Pay.

It's also compatible with Alexa and can track over 50 different fitness activities.

Samsung Galaxy Watch 5 Pro 45mm

Lowest ever price on Amazon? 

35mm (diagonal) touchscreen

450 x 450 resolution

Runs off Wear OS (requires Android 8 or later)

We like: We don't like: 

A stylish smartwatch from Samsung aimed at outdoor sports enthusiasts. It comes with a silicone strap, or you can choose another one in another material such as leather.

This Samsung model has onboard GPS for phone-free route-tracking, plus heart-rate monitoring and exercise tracking for over 90 sports.

Read our .

Best Black Friday Amazon deals on vacuum cleaners

Shark Stratos IZ400UKT

Lowest ever price on Amazon? 

Bagless handstick vacuum cleaner

0.9 litre dust capacity

Weighs 4.1kg

We like:We don't like:

A cordless Shark vacuum cleaner aimed at pet owners. The ‘Clean Sense IQ’ feature automatically spots invisible dirt and adjusts cleaning power.

In the box, you get a crevice tool, multi-surface tool, pet tool, accessory bag, lithium-Ion battery and a charger.

To see how well this model deals with dirt, read our .

Shark HZ3000UKT

Lowest ever price on Amazon? 

Handstick

Bagless

Small capacity

We like: We don't like: 

This corded vacuum from Shark is designed with a detachable handheld cleaner for using on stairs, furniture, and inside cars.

The entire vacuum cleaner weighs 4.3kg and it has a fairly generous cable of over 10m, so you won't need to unplug and change sockets too often.

Read our 

Shark NZ860UKT

Lowest ever price on Amazon? 

Bagless

2.4 litre dust capacity

Weighs 4.1kg

We like:We don't like: 

This vacuum has an 8.4m reach from the plug socket and uses a unique cartridge system designed to reduce odours caused by pet hair and dust.

It has LED headlights to illuminate hidden dust and dirt. In the box, you’ll spot a crevice tool, multi-surface tool, a turbo pet brush and a quick-start guide.

Read our full 

Best Black Friday Amazon deals on air fryers

Ninja AF500UK

Lowest ever price on Amazon? 

Basket-type fryer

Removable divider

8.9kg

We like: We don't like: 

This discounted air fryer has six auto programs: max crisp, air fry, roast, bake, dehydrate and prove, or you can adjust time and temperature to your preference.

Sync and match functions let you cook two different types of food at different temperatures and ensure they finish cooking at the same time.

See how we score this model with our .

Ninja Foodi MAX AG551UK

Lowest ever price on Amazon? 

2,460W machine

3.8-litre capacity

10kg

We like: We don't like:

This air fryer from Ninja has six cooking functions: air fry, bake, roast, reheat, dehydrate and grill. Open it up and you'll spot a cooking tray and basket.

A touchscreen control panel at the base of the machine features buttons and menus that illuminate. The removable parts are dishwasher safe, making it convenient to clean.

To see how this air fryer performs, read our 

Cosori CAF-L501

Lowest ever price on Amazon?

Basket-type air fryer

4.7L capacity

100cm power cord

We like:We don’t like:

This Cosori has plenty of automatic programs to choose from depending on if you’re cooking chicken, chips, frozen foods, steak, seafood and more. There are also options to reheat and keep warm.

It also comes with a touchscreen display which allows you to control the temperature and set timers.

Read our 

Cosori CP158-AF Black

Lowest ever price on Amazon?

Basket air-fryer

11 pre-set programs

Max capacity 1.233 kg (french fries)

We like:We don’t like:

This basket-type air fryer has a wide range of pre-sets programs available and the digital display, adjustable timer and thermostat means it’s easy to get started air frying everything from steak to vegetables. It also comes with an app called VeSync, which you can use to search for more recipes and use it for remote programming and operating of the appliance.

Ninja AF100UK Air Fryer

Lowest ever price on Amazon? 

Digital-display air fryer

3.8-litre capacity

Variable heat settings

We like: We don't like: 

A Black Friday discount means this Ninja air fryer is available for around £80.

It has an 'Air Fry' program that cooks chips and chicken without oil, a 'Roast' setting for vegetables and a 'Reheat' setting. There's also 'Dehyrdate', which works at a lower temperature for longer to cause all the moisture to evaporate from food.

See how we got on with this Ninja model with our .

Instant Pot Duo Crisp and Air Fryer multi cooker

Lowest ever price on Amazon?

10 cooking modes

6.1kg (7.4kg with air fryer lid on)

36 x 35 x 35cm (H/W/D)

We like: We don’t like:

This multicooker can stand in for most kitchen appliances: it can grill, bake, roast, air fry, saute, steam, pressure cook, dehydrate and sous-vide.

Many functions means many accessories: it comes with two different lids, an air fryer basket, grilling tray, multipurpose racks, and more.

Read our round up of the 

Tower T17102 Vortx Vizion air fryer

Lowest ever price on Amazon?

Oven-style air fryer

Dual compartments

Frying basket included

We like:We don't like: 

This 2,400W air fryer from Tower is quick - and having two compartments is handy. There are ten pre-set programs to choose from, and a digital flat screen control panel on the front.

It's fairly large and weighs just over 7.5kg, with windows into the compartments so you can see your food as it cooks.

Read our .

Ninja AF400UK

Lowest ever price on Amazon?

Larger than the AF300UK

Each drawer can run its own program and timings

Ninja says that you can feed around eight people when this air fryer is completely full

We like: We don't like: 

This Ninja has two 4.7-litre cooking compartments and each drawer comes with a crisper plate. It also has six cooking functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat.

To see how this air fryer scores for cooking power, see our .

Best Black Friday Amazon deals on kitchenware

Ninja Foodi StaySharp Knife Block with Integrated Sharpener

Lowest ever price on Amazon?We like:We don't like:

This knife block comes with a 20cm chef's knife, 20cm bread knife, 20cm slicing knife, 13cm utility knife, and 8cm paring knife. An integrated sharpener in the block makes it easier to keep the blades sharp.

See if this knife set is a cut above the rest with our For more discounted Ninja products, see our guide on the .

Best Black Friday Amazon deals on headphones

Our pick: Apple AirPods Pro (2022)

Truly wireless headphones

Active noise cancelling

IPX4 rating for water resistance

We like:We didn’t like:

The AirPods Pro (2022) have changeable silicone eartips and a redesigned MagSafe charging case (this supports both Qi and MagSafe wireless charging). Additionally, these headphones now come packed with an extra silicone eartip size and a number of new features that promise to improve the listening experience (although these are largely exclusive to Apple devices). 

Apple AirPods 2021

Lowest ever price on Amazon? 

In-ear earbuds

Compatible with iOS and Android devices (basic functions work on Android devices)

Six hours claimed battery life

We like:We don’t like: 

The Apple AirPods (2021) are the third-generation model in this wildly popular range of truly wireless headphones. They have a new design and some additional features compared to their predecessors.

For more details, head over to our 

Apple AirPods (2019) with standard charging case

Lowest ever price on Amazon? 

Truly wireless

Qi-compatible charging supported

Location tracking

We like: We don’t like: 

These second-generation AirPods still have a range of features to make them an attractive option. Apple says they can last up to five hours between charges, so we've put that claim to the test in our lab.

Find out how good the battery life is with our .

LG TONE Free UFP3

Lowest ever price on Amazon? 

Truly wireless, in-ear headphones

Google Fast Pair and Microsoft Swift Pair supported

IPX4 water resistant

We Like: We don’t like:

If you’re looking for a relatively cheap and cheerful set of headphones to listen to music or podcasts on, these LG headphones may be just the ticket. They lack noise cancelling but do have an easy to navigate accompanying app, and are compatible with a number of fast pairing options.

Sony WH-1000XM4

Lowest ever price on Amazon? 

Over-ear headphones

Active noise-cancelling

Compatible with iOS and Android

We like: We don't like:

These Sony headphones are fully foldable, with earcups that twist 90 degrees to lie flat to store in the travel case.

Controls on the headphones allow you to play/pause music, change the volume, skip tracks and control calls, plus there’s a custom button which adjusts the noise-cancelling effect. You can enable ambient sound mode by holding your hand over the headphones’ earcup, which allows you to let more sound in from your surroundings.

Read our .

Sony WH-CH520

Lowest ever price on Amazon? 

Wireless on-ear headphones

Compatible with Android and Apple devices via Bluetooth

Can be paired with two devices at the same time

We like: We don't like: 

These foldable headphones have earcups that can rotate to a 90-degree angle. You can activate voice assistants by holding the play/pause button down. 

Through the Sony Headphones Connect app, you can customise various settings. These include switching between EQ presets.

To see how we rate the audio quality, consult our .

Sony WH-CH720N noise cancelling headphones

Lowest ever price on Amazon?

Over-ear

Noise-cancelling

Wireless

We likeWe don’t like:

These affordable noise-cancelling headphones are a versatile wireless set that are generally comfortable to wear, even if some of our panellists found them a little tight. In addition to connecting via Bluetooth, they can also connect to devices with a 3.5mm port (such as laptops and tablets) via the supplied cable.

Bose QuietComfort Earbuds IILowest ever price on Amazon? 

In-ear

Truly wireless

Charging case included

We like: We don’t like:

The QuietComfort Earbuds II have touch controls on each earpiece so you can switch between various noise-cancelling modes, control music, adjust the volume and answer calls.

Built-in sensors mean the headphones will automatically pause music when removed. They are also rated IPX4 water and sweat resistant.

Read our .

SoundCore by Anker Space A40

Lowest ever price on Amazon? 

Truly wireless, in-ear headphones

Noise cancelling

Many fit options provided

We like: We don't like: 

These headphones have features not commonly found in this price range, including active noise cancelling. They also have five different-sized silicone eartips, making them a great model to find a decent fit with.

Read our full 

Sony WF-C500

Lowest ever price on Amazon? 

Truly wireless

Additional features via the app

IPX4 water resistant

We like: We don’t like:

A charging case that houses these Sony headphones makes them ideal for commuting and travelling with. You can also customise sound settings via the accompanying Sony Headphones Connect app.

To see if these compact headphones are worth your money, see our 

Sony WF-1000XM5

Lowest ever price on Amazon? 

Truly wireless

In-ear headphones

IPX4 water resistant

We like: We don't like: 

Sony's flagship, in-ear headphones have been discounted for Black Friday.

They feature wireless charging, various fast pairing options and partner with a mobile app, where you can customise the sound to your liking.

To see how we rate the sound quality, check in with our .

Audio-Technica ATH-SQ1TW

Lowest ever price on Amazon?

Truly wireless, in-ear headphones

Low latency mode

IPX4 splash resistant

We Like: We don’t like: 

These headphones from Audio-Technica feature a low latency mode designed to sync picture and audio perfectly – handy if you plan on using them while watching films or playing video games.

The charging case has a compact design which makes travelling with them easier, especially useful for those who commute regularly.

To see how we rate these headphones, consult our .

Panasonic RZ-S500W Truly Wireless

Lowest ever price on Amazon?

Truly wireless, in-ear headphones

Noise cancelling

Water resistant

We like: We don't like:

These headphones feature active noise cancelling technology, which aims to reduce the volume of unwanted background sounds such as traffic, train or plane noise.

They are also water resistant (IPX4), so they should survive splashes and light rain, but they're not fully waterproof.

Read our 

Huawei FreeBuds 5i

Lowest ever price on Amazon? 

Truly wireless, in-ear headphones

‘Find my earphones’ feature supported

IP54 water and dust resistant

We like:We don't like:

These Huawei headphones offer a range of features typically found in more expensive models. They have a built-in microphone for calls and many of the features are controlled via the Huawei AI Life app.

For the full details, see our .

Nothing Ear (2)

Lowest ever price on Amazon? 

In-ear

Truly wireless

Noise cancelling

We like: We don't like: 

These headphones are worth considering if you want a discounted pair with decent build quality. They're IP54 water resistant too, and have touch controls.

For the complete verdict, see our 

Best Black Friday Amazon deals on electric toothbrushes

Philips Sonicare ProtectiveClean 4300

Lowest ever price on Amazon?

Low and High cleaning intensities

Pressure sensor

Travel case included

We like: We don’t like: 

This electric toothbrush uses Philips’ smart brush heads. These illuminate a light on the handle when the brush head is no longer working at its best and needs replacing.

The brush vibrates after 30 seconds to indicate that it's time to move on to a different section of your mouth. A built-in pressure sensor vibrates and a reminder light flashes if you brush too hard.

Best Black Friday Amazon deals on mattresses

Jay-Be Benchmark S3 Memory Responsive Support

Lowest ever price on Amazon?

Double

Open coil spring

We like:We don't like:

Jay-Be is eager to remark on the green credentials of this mattress. Its spring system requires less energy, less water and uses no chemicals to manufacture. Jay-Be also claims its bespoke memory ‘e-fibre’ is a greener alternative to the much more widely used memory foam, but doesn't sacrifice comfort.

This is a good reduction on an already relatively affordable mattress.

Silentnight Studio Gel mattress

Lowest ever price on Amazon?

Double

Pocket sprung

We like:We don't like: 

The Studio Gel by Silentnight (also known as the Just Bliss) combines a large pocket sprung core topped with 3cm layer of high-resilience polyurethane foam. Our tests found it feels cold to lie on, so this could be a good choice if you get uncomfortably warm at night.

Getting this mattress to the room of your choice won’t be a problem, as it arrives rolled up in a box.

For more details, see our full .

Emma Premium mattress

Lowest ever price on Amazon?

Double

Memory foam and springs

We like: We don't like: 

The Emma Premium is a popular bed-in-a-box foam mattress that has been discounted for Black Friday. It has a 5.5cm foam layer with a 12.5cm pocket-spring core just above, topped by additional layers of memory foam.

It comes with a 200-night trial period. If you decide you don’t like it within that time, you can send it back free of charge for a refund.

Read our full 

Simba Simbatex foam mattress

Lowest ever price on Amazon?

Double

Foam mattress

We like:We don't like: 

This foam mattress was introduced at the end of 2022. It combines a 17.8cm core of HR PU foam with two further layers of foam on top.

Our tests rated it average for warmth. While it won't be the coolest to lie on, it should suit most people.

Read our full 

Best Black Friday Amazon deals on steam irons

Philips Azur 8000 Series DST8020/26

Lowest ever price on Amazon?

One setting

55g/min steam flow

Anti-calc collector

We like: We don't like: 

This iron is designed to be simple to use, so it only has one setting. You can also use the vertical steaming function to steam curtains and garments. After eight minutes, the iron automatically turns itself off.

To see how this model scores for cleaning efficiency, see our .

Philips DST7060/20 SteamGlide Elite

Lowest ever price on Amazon?

Corded steam iron

55g/min steam flow

Anti-calc collector

We like: We don't like: 

This corded steam iron uses a three-dot thermostat to control the temperature. It has an anti-calc collector that keeps the steam flow high, plus a SteamGlide Elite sole plate, which Philips claims is its best for gliding and scratch resistance.

The auto shut-off feature will turn the iron off after eight minutes when it's left on its heel, or 30 seconds when it’s left on its soleplate.

To see if this steam iron is a Best Buy, see our .

Philips DST7040/80 Azur

Lowest ever price on Amazon?

314ml tank capacity

SteamGlide Elite soleplate

Auto shut-off feature

We like: We don't like: 

A black and gold steam iron with a quick calc release function designed to rid your iron of limescale and ensure long-lasting steam performance.

Duux Bora Smart Dehumidifier (DXDH02UK)

Lowest ever price on Amazon?We like: We don't like:

This 20 litre capacity dehumidifier can be controlled remotely with the Duux smartphone app, and can be set on a timer for up to 24 hours. 

It has two fan speeds and 11 different humidity levels to choose from, as well as a carbon filter to help filter out unpleasant smells and gases.

Read our  to see how effectively it performed in our rigorous test programme.  

Best Black Friday Amazon deals on washing machines and tumble dryers

Hisense WF5S1245BW

Lowest ever price on Amazon?

Freestanding

12kg cottons capacity

White

We like: We don't like: 

This Hisense has a large range of programs, plus a steam function that can be used at the end of the wash cycle – the manufacturer claims it kills 99.9% of bacteria.

Our experts believe this model best suits a large household or one where there's a lot of laundry to get through each week.

Read our full 

Indesit BIWMIL81485UK

Lowest ever price on Amazon?

Freestanding

8kg capacity

Maximum spin speed of 1,400rpm

We like: We don't like:

This machine offers 14 washing programs including a quick-wash cycle, a hand-wash cycle for more delicate items, and an easy-iron option. Indesit’s Push & Go technology means you can press and hold the blue button for two seconds to automatically run a 30°C wash cycle.

Meanwhile, the Water Balance+ sensor aims to reduce water waste by making sure it only uses the necessary amount, saving money in the long run.

Read our full  for more details.

Bosch WGG25402GB

Lowest ever price on Amazon?

Freestanding

10kg cottons capacity

White

We like: We don't like:

A 10kg capacity washing machine with a 1,400rpm spin cycle.

The selection of wash programs includes cottons, easy care (for synthetics) and sportswear, as well as 15 or 30-minute rapid programs.

Read the full 

Bosch WGG245S2GB

Lowest ever price on Amazon?

Freestanding

10kg cotton capacity

Digital display

We like: We don't like:Annual energy cost:

This Bosch model has a 1,400rpm spin cycle and several wash programs including cottons, easy care (for synthetics) and sportswear, as well as 15 or 30-minute rapid programs.

It has a reload function, so you can add any pieces of laundry you might have missed when loading the machine.

Read the full 

When will the Amazon Black Friday sale end?

Friday 17 November Monday 27 November 

Keeping checking back for more deals over the weekend, and on Cyber Monday, to snag a bargain.

For more retailer deals, see our pick of the and the 

What will be on offer in the Amazon Black Friday 2023 sale?

Amazon always has a range of deals on offer, from kitchen appliances and homewares to tech. We're told this year's event will feature hundreds of thousands of deals.

The retailer has teased the following deals ahead of its Black Friday sale:

Own-brand products Ring devices Smartphones Kitchen products Electric toothbrushes 

Products aside, it's worth noting that Amazon's Black Friday event will also cover service offers. A three-month trial for Amazon Music Unlimited will be available, while new Audible customers will get three months of membership for £2.99 per month.

If you're in the mood to browse, check the links below. 

Last year, we found several worthwhile deals on Amazon devices like Kindles and Echos, doorbells and air fryers amongst other products. These included:

Choose well, buy better and save money using our expert tips: 

Does Amazon offer any guarantees?

Depending on how you shop through Amazon during the Black Friday sale, you'll be covered by one of the retailer's guarantee schemes. 

Amazon A-to-Z Guarantee

This offers protection if you purchase an item sold and fulfilled by a third-party seller. It covers the delivery and condition of your items, plus any problems with returns.

Amazon says you're within your rights to request a refund if you haven't received your package and three days have passed since the latest estimated delivery date. You can also claim your money back if the item is damaged, defective, or not as described.

See also: 

Amazon Renewed Guarantee

If you're purchasing a refurbished, pre-owned or open-box product, you're covered by the Amazon Renewed Guarantee. The retailer says this gives you 'the same standard return policy as on most purchases on Amazon'.

You can claim a replacement or refund if the product is faulty or 'does not work as expected' for a period of one year from delivery.

See also: 

How much is delivery from Amazon?

Free shipping comes as standard for Amazon Prime members (excluding the four-hour delivery window option for larger items).

For non-Prime members, Standard delivery in the UK is free on orders over £25.

For One-Day and Premium delivery, this can vary between £3.95 and £4.99 per delivery, while Priority delivery costs 99p. Same-Day and Overnight Delivery costs £5.99 for all eligible items.

Regardless if you're a Prime member or not, some large items may come with the option for a four-hour delivery window on a nominated day which is a single rate of £10.

See all .

Returning sales purchases to Amazon

If you buy a product from Amazon during the Black Friday sale and it arrives on your doorstep damaged, the retailer is fully responsible.

According to the Consumer Rights Act, your purchase needs to be of satisfactory quality, fit for purpose and as described. If the product doesn't meet one of these requirements, the retailer (not the manufacturer) is at fault.

Even if your purchase isn't damaged or faulty, you can still return it under Amazon's voluntary returns policy. A message on the retailer's website says: 'You can return most products from the Amazon sites to Amazon within 30 days of receipt of the products.'

How to recycle your old tech

Replacing some older tech on Black Friday? Be sure to dispose of your old items in a responsible way.

You have a couple of options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Otherwise, you can simply drop the items at your local recycling centre.

Find out more about .

More Black Friday deals from Which?

Tech deals

Home deals

Retailer deals

source https://www.which.co.uk/news/article/best-amazon-deals-sales-aBaw53C1X7Bm