Big brands leave consumers in the dark over smart product updates

If you’ve bought a smart product recently, chances are you were sold short on support.

Our survey of more than 220 brands found the majority either update devices for a dismally short time or have no published policy. We found market-leading Nest thermostats on sale despite official support seemingly ending years ago, and nearly £3,000 Sony smart TVs with no indication of how long they’ll get vital updates.

In April 2024, a new law will force smart brands to say how long they will support their products. So why are brands still leaving you in the dark? 

shop savvy for smart products – we reveal how long the biggest brands support you with vital updates, from smartphones to dishwashers.

An update policy is like a digital warranty

Updating a smartphone

We asked 224 brands in 37 categories if they had a clear updates policy. Just 31% stated how many years their products would be supported, while 11% offered a vague policy such as ‘for as long as possible’ or ‘lifetime’. If there isn’t a defined end date, it isn’t a policy.

An update policy is like a digital warranty. Unsupported devices can become a security risk as unfixed flaws emerge that hackers can exploit. However, support is much more than that. It’s a commitment from the manufacturer that the smart element of a product will continue to work. 

The 'good' – brands with strong policies

Miele washing machinesMiele Bosch 

That’s an important difference. ‘Four years of support’ might sound good, but if the product came out in 2020 and you’re buying it in 2024, it could already be unsupported.

Samsung’s

The 'bad' - brands that fall short

Nest thermostat2

A brand should be praised for putting a policy in the public domain, but what it says matters, too. Some guarantee a minimum level, with the emphasis on ‘minimum’. 

LGGoogle Nest Apple

And the 'ugly' – brands who say nothing

Smart washing machine

Having a bad policy isn’t great, but saying nothing is worse – and some brands have done so repeatedly in the three years we’ve run this survey. These companies sell you internet-connected products to wash clothes, cook meals and heat your home, apparently without a clear plan as to how long they will support them. 

Hoover Candy Beko AEG  TP-LinkHuawei Canon V-Tech

From 29 April, under the Product Security and Telecommunications Infrastructure Act 2022 it will be illegal to sell products in the UK that don’t have published update policies stating a defined minimum period for support. Manufacturers will be breaking the law and face potential fines of up to £10m or 4% of worldwide revenue. 

Some brands did say they were aware of this and were working on a policy, but we think it’s fair to expect more than an eleventh-hour decision on products that can cost £1,000 or more. 

Businesses have 'all they need' to comply

We contacted the Department for Science, Innovation, and Technology (DSIT) about our findings, and it said businesses have 'all of the information required' to comply with the law. 

A spokesperson said: 'These new regulations designed in partnership with industry will be a true game changer for consumers and will see the UK become the first country in the world to require new minimum cyber security standards on connectable products from 29 April. 

'As we’ve done throughout, we continue to regularly engage with retailers and manufacturers to make sure they know what steps need to be taken ahead of this coming into force, and by the time it does, all of the information required for businesses to comply will have been in the public domain for a year.'

Rocio Concha, Which? Director of Policy and Advocacy

'Smart product manufacturers must get their houses in order ahead of new laws coming into force later this year. If they don’t then the regulator must be prepared to take strong enforcement action, including issuing fines against companies which are not complying.'

shopper looking at tech products

Time to come clean

The issue of security updates goes beyond whether your fridge, TV or doorbell will get hacked. This is about the integrity of the products you buy and use every day. Smart functionality brings great benefits, but also risks – including working appliances going to landfill way earlier than they should. That is why we fought so hard to make the Product Security and Telecommunications Act 2022 law. 

The legislation makes it a legal requirement for manufacturers to tell you how long they will support a smart product. By forcing them to have a policy, they must consider a product’s longevity. Or so the idea goes. 

Yet just over four months before the law comes into force, more than half of all mainstream smart products – from TVs to washing machines and smart thermostats – are being sold with no information at all. Even the regulations that are coming in don’t go far enough. 

The government has ignored our calls for update policies to be shown to you at the point of sale, for marketplaces to be held responsible for the security of products on their platforms or to consider mandating a minimum period for support. You’re unlikely to see the policy unless you check the manufacturer’s website, making it too easy for brands to hide weak policies. 

So we’ll continue to publish support policies in our smart product reviews and advice, and will highlight the best and worst. When the new rules start to bite from April, we’ll check companies are meeting their legal obligations. Those that aren’t should expect to hear from us.

Televisions

What to do when buying smart products

When all brands are forced to publish a policy in late April 2024 we will review the situation and look at how update support could be factored into our recommendations. 

If you do own an unsupported product, you’re unlikely to be at immediate risk, but if you’re concerned you could disconnect the device from the internet, assuming this isn’t essential to using the device.

It’s obviously not acceptable that you buy a product in good faith only to see it abandoned after a short time. But with our help, and upcoming laws that will force manufacturers to be clear, at least you’ll be able to buy a smart product with your eyes open, and walk away from brands that are all too willing to walk away from you.

News, deals and stuff the manuals don't tell you. 

source https://www.which.co.uk/news/article/big-brands-leave-consumers-in-the-dark-over-smart-product-updates-afQme8t7fIEb
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