But not every 'deal' will be worth snapping up. Previously, we've seen discounted products that are flawed Which? Don't Buys not worth your money. We've also seen products we know are offered more cheaply at other times of the year. That's why, for this Amazon Prime deals round-up, our experts will only be selecting deals on products we know performed well in our test lab - and are also a good deal in the sale.
Here's what to expect from Amazon Prime Day in 2024.
Looking for great deals at other retailers? See our monthly round up of the , collated by our product experts.What is Amazon Prime Day?
Amazon Prime Day is an exclusive sale event that's only open to Amazon Prime members.
When is Amazon Prime Day 2024?
In the past, the sale happened once a year, but since 2022, there are now two sale drops: one in July and another in October.
Here's when Amazon launched its previous Prime Day sales:
2023:2022: 2021:Starting from midnight on the first day, new deals drop regularly throughout the 48-hour sale.
In 2023, Amazon seemed to prioritise its second Prime Day event over publishing Black Friday deals at the beginning of November.
Is Prime Day only for Amazon Prime members?
Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.
How much is Amazon Prime?
£8.99 per month£95 per yearStudents can get an Amazon Prime membership for 50% less – paying £4.49 per month. If students pay annually, it costs £47.49 per year, saving just over £6.
With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.
Get a free trial for Amazon Prime day
Manage membershipEnd membershipFor more advice on managing memberships, see our guide: .What will go on sale this Prime Day?
Back in October 2023, our experts spotted tempting discounts on home products and electronics, including the following:
Amazon Fire TV Cube, 3rd genRing Stick Up Battery CamInstant Pot Vortex 4-in-1 air fryer Shark IZ300UKT cordless vacuumAmazon Prime Day early access deals
Although Amazon usually saves the majority of its deals for Prime Day, we expect to see early deals appear on the website and mobile app a couple of days before the true sale kicks off.
Last year, the retailer's 'early deals' covered a selection of own-brand products including Echo Dot speakers, Ring video doorbells and Kindle ebook readers.
If you're looking for deals from retailers other than Amazon, check our popular sales pages which feature deals hand-picked by Which? experts.
Be wary of Amazon's customer reviews
You'll find customer reviews on Amazon's product page, and it's a good place to look for answers to any specific queries you have about a product.
However, multiple Which? investigations have revealed the widespread presence of fake reviews on online marketplaces, including Amazon.
Hannah Walsh, Which? senior researcher says:
*Our nationally representative survey of 1,556 people ran in August 2023.
There are a few things you can do to spot fake reviews:
Look at the reviewer’s profile: Check the review dates:Read the reviews:Read our full guide on for more.How to return Amazon items
If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.
Under the Consumer Rights Acts, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.
Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.
For expert advice on returning goods you've bought online, see our in-depth guide to .How to recycle your old tech
If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items in a responsible way.
You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.
For more details on how to get rid of your unused gadgets, check our advice on .source https://www.which.co.uk/news/article/amazon-prime-day-best-deals-a50TQ2z2NZG7