Amazon Prime Day 2024: best deals and expert advice

It's day one of Amazon’s Prime Day sale, which offers discounts on thousands of products. Our team of experts is here to help you sort the genuinely good deals from the duds. 

Prime Day starts today 8 October, and runs until midnight on 9 October.

Hungry for more deals? Head to the .Amazon product deals: Home deals:  | Tech deals:  See all the  

Amazon Echo Show 8 (3rd Gen)

Lowest-ever price on Amazon? Amazon Echo Show 8 (3rd Gen)
  • 8-inch display
  • Wi-fi and Bluetooth connectivity
  • 13Mp camera
  • We like: We don’t like: 

    The third generation of Amazon’s smart display has a familiar wedge-shaped design and is a little larger than the previous version. On the top of the device, you’ll spot a mechanical privacy shutter for the camera, plus buttons to mute the microphone or adjust the volume.

    You can tune into the radio, listen to music streaming services or audiobooks (these may require subscriptions), ask for weather updates, connect smart home devices and more.

    Read our .More Which? tested Amazon Echo deals: SQUIRREL_TEXT_50012755 

    Ring Wired Video Doorbell Pro 2 Plug-in

    Lowest-ever price on Amazon? Ring Wired Video Doorbell Pro 2 Plug-in
  • 1536p HD video
  • Mains-powered
  • Motion detection
  • We like: We don’t like: 

    This discounted video doorbell features 3D motion detection and has various pre-set messages, such as ‘leave the parcel by the door’. Two-way talk means you can speak to somebody at the door when you’re away from home.

    As there’s no local storage, you have to sign up to Ring Protect (starting from £50 a year) to save clips.

    Read our .More Which? Tested Ring doorbell deals:SQUIRREL_TEXT_50011367SQUIRREL_TEXT_50014204

    Amazon Fire 7 Tablet

    Lowest-ever price on Amazon? Amazon Fire 7 16GB (2022)
  • 7-inch tablet
  • 600 x 1,024 resolution
  • 16GB or 32GB models available
  • We like: We don’t like

    The Amazon Fire 7 is slightly less advanced on paper compared to other Fire tablets, but still has its perks. You might find it well-suited if you need a tablet that deals with basic tasks.

    Compared to similar devices from competitors like Apple and Samsung, this tablet, even when sold at full price, is significantly more budget-friendly.

    Read our .More Which? tested Amazon Fire Tablet deals:SQUIRREL_TEXT_50009598 

    Amazon Kindle Scribe

    Lowest-ever price on Amazon?Kindle Scribe
  • 10.2-inch touchscreen
  • Weighs 434g
  • 16GB storage
  • We like: We don’t like: 

    Amazon’s Kindle Scribe comes bundled with a digital pen for writing and drawing. It has just one physical button, which turns the ebook reader on and off. All other actions are done using the touchscreen, including turning the pages of an ebook.

    This model is also equipped with Bluetooth, which allows you to connect to speakers or headphones and listen to downloaded audiobooks even when you’re on the go.

    Read our .

    Samsung Galaxy S23

    Lowest-ever price on Amazon?Samsung Galaxy S23
  • 6.1-inch AMOLED display
  • 128GB of internal storage
  • Dual SIM
  • We like:We don’t like: Estimated minimum remaining security support: 

    The standard model in Samsung’s 2023 flagship range is discounted for Amazon Prime Day.

    This smartphone is the smallest of three models in the range and features an upgraded Qualcomm Snapdragon 8 Gen 2 chipset, which Samsung claims will unlock higher frame rates and sharper, more vivid graphics.

    See how this mobile performs in our .More Which? tested smartphone deals:SQUIRREL_TEXT_50017226SQUIRREL_TEXT_50017227SQUIRREL_TEXT_50013334SQUIRREL_TEXT_50017229

    Morphy Richards 333030 Easy Steam Steam generator

    Lowest-ever price on Amazon?Morphy Richards 333030 Easy Steam Steam generator
  • 1.8-litre removable water tank
  • Full unit weighs 4.6kg
  • Iron has a 2-metre cord
  • We like: We don’t like: 

    This steam generator can achieve a steam flow of 120g/min and has a 200g/min steam boost for tougher creases.

    It includes a convenient self-clean feature for removing limescale at the touch of a button, plus a vertical steam function for removing creases from hanging garments, curtains, and other fabrics around the home.

    See our . 

    Epson Ecotank ET-2830

    Lowest-ever price on Amazon?Epson Ecotank ET-2830
  • Refillable tanks
  • 28cm x 38cm x 63cm (H x W x D)
  • Built-in ethernet port
  • We like: We don’t like: 

    Instead of traditional cartridges, this all-in-one inkjet printer has four-colour (black, cyan, yellow and magenta) built-in tanks, which you top up from bottles whenever a colour is running low.

    This discounted model has scan and copy functionality and supports AirPrint for easy printing from a Mac, iPad, or iPhone – as well as wireless printing over wi-fi.

    Check in with our .More Which? tested printer deals:SQUIRREL_TEXT_12878951SQUIRREL_TEXT_12924548SQUIRREL_TEXT_50008422See our guide to the 

    Ordo Sonic+

    Lowest-ever price on Amazon?Ordo Sonic+
  • Oscillating right and left
  • Four cleaning modes
  • Five hour battery charge time
  • We like: We don’t like: 

    This reasonably-priced electric toothbrush from Ordo comes with a two-minute and interval timer, as well as a battery level indicator.

    It doesn’t come with many extras aside from a uniquely styled charging port that uses a USB cable.

    Read our .More Which? tested electric toothbrush deals:SQUIRREL_TEXT_50015138SQUIRREL_TEXT_12877753 

    Ninja Foodi MAX Dual Zone AF400UK

    Lowest ever price on Amazon?Ninja Foodi Max
  • Basket type air fryer
  • Two 4.75l drawers
  • Weighs 9kg
  • We like:We don’t like:

    This model is larger than the Ninja AF300UK, which can hold 7.6 litres in total. Ninja says that you can feed around eight people when this air fryer is completely full.

    It has six functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat. There’s a useful sync function that ensures the food in both drawers is ready to serve up at the same time.

    The image above is of the original black Ninja Foodi MAX Dual Zone we tested. The version on offer is an Amazon-exclusive limited edition copper and black version.

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    What is Amazon Prime Big Deals Day?

    Amazon Prime Big Deals Day is an exclusive sale event that's only open to Amazon Prime members.

    When is the October Amazon Prime Day sale?

    8 and 9 October

    A press release shared by the retail giant tells us to expect deals covering LG, Sony, Bose, Shark and Tefal products. It also promises 'the lowest prices of the year so far' on selected products from Silentnight.

    Previously, the Prime Day sale happened once a year, but since 2022, there are now two sale drops: one in July and another in October.

    Starting from midnight on the first day, new deals drop regularly throughout the 48-hour sale.

    Looking for great deals at other retailers? See our monthly round up of the , collated by our product experts.

    Amazon Prime Day early access deals

    Although Amazon usually saves the majority of its deals for Prime Day, we expect to see early deals appear on the website and mobile app a couple of days before the true sale kicks off.

    Last year, the retailer's 'early deals' covered a selection of own-brand products including Echo Dot speakers, Ring video doorbells and Kindle ebook readers.

    Is Prime Day only for Amazon Prime members?

    Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.

    How much is Amazon Prime?

    Amazon Prime membership is charged at £8.99 per month, or £95 per year. If you pay annually, you save just over £12 per year. 

    Students can get an Amazon Prime membership for 50% less – paying £4.49 per month. If students pay annually, it costs £47.49 per year, saving just over £6.

    With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.

    Grab genuine bargains and get free tips from our experts by signing up to the .

    Get a free trial for Amazon Prime day

    If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched onto a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.

    If you're an UK undergraduate or postgraduate student, you can get six months of Amazon Prime Student for free. You'll need to prove your course enrollment by providing Amazon with your university email address. After the six months are up, you'll only have to pay half price for a Prime subscription at £4.49 per month, or £47.79 annually. To get this deal, you must be a new member. After your three years at uni, you'll be switched to a regular Prime subscription at £8.99 per month.

    To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.

    : beware of fake Amazon calls and emails.

    What will go on sale this Prime Day?

    Back in July 2024, our experts spotted tempting discounts on home products and electronics, including:

    Looking to shop now? Visit our monthly deals pages for the latest offers around right now.

    How to return Amazon items

    If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

    Under the Consumer Rights Acts, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.

    Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.

    For expert advice on returning goods you've bought online, see our in-depth guide to .

    How to recycle your old tech

    If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items in a responsible way.

    You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.

    For more details on how to get rid of your unused gadgets, check our advice on .undefined

    source https://www.which.co.uk/news/article/amazon-prime-day-best-deals-aVuvn4M6aTn2
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