2024's house price winners and losers: does your town make the list?

New research by Zoopla has revealed the regions and towns where property values rose and fell by the most in 2024.

The portal's data shows that one town recorded price rises of nearly £25,000, while another saw values drop by more than £18,000.

Read on to find out whether your town was a house price winner or loser in 2024, and for advice on what to consider if you're thinking of moving home this year.

Half of UK homes rose in value in 2024

New research by Zoopla shows around 15 million UK homes increased in value in 2024, nearly five million more than in 2023.

The average increase was £7,600, though seven million homes recorded rises of £10,000 or more. 

The north fared much better than the south. 68% of homes in the North East of England increased in value by at least 1%, followed by 61% in both Yorkshire and Humberside and Scotland. 

However, just 33% of homes rose in value in the East of England, with the South East (35%) and South West (37%) also lagging behind.

Find out more: 

2024's property hotspots

Zoopla's research highlighted the towns where the highest proportion of homes increased in value.

Peterlee in the North East of England was the biggest hotspot, with 83% of houses rising by at least 1% in 2024. The full top five is shown below.

Region/Country Town % homes with value increase of 1%+ No. of homes going up in value Avg. value change (£)
North East Peterlee 83% 14,500 £6,100
Scotland Carluke 82% 7,800 £8,900
Yorkshire and The Humber Normanton 81% 8,700 £7,500
West Midlands Wednesbury 79% 16,600 £6,000
North West Blackburn 77% 48,700 £8,100

Towns with the biggest price rises

The property portal also revealed the towns where the average price of a property rose by the most in 2024. 

Berkhamsted, located in the East of England, took the top spot with an average price rise of £24,500, considerably higher than any other UK town. 

Region/Country Town Avg. value change (£) % homes with value increase of 1%+ No. of homes going up in value
East of England Berkhamsted £24,500 53% 5,900
Yorkshire and The Humber Todmorden £13,100 72% 5,700
South East Oxted £12,800 56% 3,900
South West Malmesbury £11,650 52% 3,700
Wales Caerphilly £11,200 74% 19,000

9 million homes lost value in 2024

Despite an overall growth in house prices last year, just under a third of UK homes (9 million) saw values decline by at least 1%.

This figure is still an improvement on 2023, when 13 million homes lost value.

East of England saw the biggest declines

The East of England experienced the largest average decrease in property values in 2024, with prices falling by £1,300. 

Overall, 43% of homes in the region saw a decline in value of at least 1%. Next on the list was the South East (41%) and South West (40%).

By contrast, just 19% of homes in the North East fell in value, followed by 22% in the West Midlands and 23% in Yorkshire and Humberside.

House price losers

The five towns with the highest proportion of properties that fell in value were all located in the South East of England.

Broadstairs in Kent topped the list, with 89% of homes seeing a drop of at least 1%. 

Region/Country Town % homes with value decrease of 1%+ No. of homes going down in value Avg. value change (£)
South East Broadstairs 89% 11,800 -£15,300
South East Herne Bay 88% 17,400 -£16,300
South East Westgate-On-Sea 87% 3,700 -£17,900
South East Deal 85% 15,600 -£11,700
South East New Milton 83% 11,400 -£18,600

Values fell by more than £10,000 in some towns

Towns in the South East also dominate the list of largest decreases in value in 2024.

Property values in New Milton in Hampshire fell by £18,600, followed by Westgate-on-Sea in Kent, which recorded a drop of £17,900.

Region/Country Town Avg. value change (£) % homes with value decrease of 1%+ No. of homes going down in value
South East New Milton -£18,600 83% 11,400
South East Westgate-On-Sea -£17,900 87% 3,700
South East Herne Bay -£16,300 88% 17,400
South East Broadstairs -£15,300 89% 11,800
South West Ferndown -£14,400 83% 11,500

How much is my house worth?

To get the most accurate picture of how much your house is worth, it is important to look at the localised house price data rather than national averages.

To get the most up-to-date view of your local property market, it's worth looking at property portals such as Rightmove and Zoopla and speaking to local agents. 

Portals list the prices that sellers are asking for their properties, which may not reflect the amount they'll actually get. 

However, portals also display when homes were originally listed and if they've recently been reduced, which can give you a guide as to whether the asking price is realistic. 

Find out more: 

Thinking of moving in 2025? Things to consider

Looking longer term, mortgage rates are likely to fall, but not significantly. This means the market will still be very price-sensitive, and sellers will have to be realistic if they want to shift their home quickly. 

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source https://www.which.co.uk/news/article/2024s-house-price-winners-and-losers-does-your-town-make-the-list-aEAbB9T9XV9W
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