We only feature products we've rigorously tested in our labs – we never recommend 'deals' on duds.
We've scoured major retailers including Argos, Currys and John Lewis, along with Kindle offers on Amazon.co.uk and Kobo offers on Rakuten, to find you a great price on the latest generation of Kindle and Kobo e-readers that launched at the end of 2024.
But for the best possible savings we'd recommend taking a look at the slightly older models, which dropped in price when the newest ebook readers were released.
Best Kindle and Kobo e-reader deals for May 2025
See below for our pick of the e-reader deal of the month, or keep scrolling to check out the other e-reader deals we’ve found.
* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Average price is checked for the six calendar months prior to publication. Not all retailers are included in our checks.Our pick: Kobo Elipsa 2E
*Average price in the past six months:Cheapest price in the past six months:
Released in mid-2023, the Elipsa 2E has one of the biggest screens we’ve seen on an ebook reader. It also comes with a stylus for drafting your own notes, which you can store as Notebook files or convert to PDF or Doc files.
It has Bluetooth connectivity and audiobook support, as well as physical buttons and touchscreen controls.
Other e-reader deals we've found
Kobo Libra Colour
*Average price in the past six months:Cheapest price in the past six months:
The Libra Colour is Kobo’s pricier colour e-reader model. It includes a number of features missing from other Kobo e-readers, most notably a page orientation setting (you can read either in portrait or landscape mode).
Kobo Sage
*Average price in the past six months:Cheapest price in the past six months:
The Sage has been available since late 2021, but it's certainly still worth considering as it includes lots of storage, the ability to borrow books via Libby (built directly into Kobo devices) and the screen is larger than average.
Useful features include Bluetooth connectivity, bookmarks and annotations. Plus you can use a stylus, although this is sold separately for around £70.
How to spot a good e-reader deal

While deals are nearly always on for ebooks themselves, offers on e-readers tend to be more sporadic and rare.
But random deal events occasionally crop up for both Kindle devices on Amazon.co.uk and Kobos on Rakuten, and this often incentivises other retailers to offer the same deal or better.
Kindle deals
When there are no deals, consider taking advantage of Amazon’s Trade-In scheme. By sending qualifying electronic devices (both Amazon-branded and electronics from other brands are accepted) you can save some money off your next purchase.
Kobo deals
source https://www.which.co.uk/news/article/best-kobo-and-kindle-deals-aF33M6U9Uot8