Best deals in the October sales, revealed by Which?

Are you after a new laptop, TV or fridge freezer? We’ve found some decent discounts on tech, home electricals and kitchen appliances for October. 

This deals round-up features only products we've rigorously tested in our labs – we never recommend 'deals' on duds.  

Our independent tests are objective and reflect how things are used in real life, so you can trust the accuracy of our reviews – make sure you read them before you buy.

References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Cheapest price is checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Google Pixel 9

*Average price in the past six months:  Cheapest price in the past six months: Google Pixel 9undefined
  • 6.3-inch display with 2,424 x 1,080 resolution
  • Google Tensor G4 processor with 12GB of Ram
  • Two rear camera lenses, including a 48Mp ultra-wide camera
  • We like:We don’t like: 

    If you want one of the latest Google handsets, the 2024 Google Pixel 9 is already discounted at select retailers. It has the latest Android software and AI Gemini features, including clever camera tricks and assistance with taking notes, setting reminders and organising your photos.

    You also get an OLED screen, Google's latest processing technology and high-resolution camera lenses. With seven years of security support from launch, this is a phone you should be able to keep for the long haul.

    For Apple phones, see our  for expert picks and advice on how and when to buy.

    Asus Vivobook S16 (S3607QA-PL004W)

    *Average price in the past six months: Cheapest price in the past six months: £569Asus Vivobook S16 S3607QA-PL004W laptop
  • Snapdragon X (X126100) processor
  • 16GB Ram
  • 512GB SSD
  • We like:We don't like: 

    The Asus Vivobook S16 (S3607QA-PL004W) is one of the brand’s slimline, mid-range laptops that’s designed to offer all-round home computing for a price that won’t break the bank. At 1.77kg and measuring a mere 1.8cm thick at the front when the lid is closed, it's a relatively portable device compared with most other 16-inch laptops. That said, if portability is your top priority, you'll want a laptop with a smaller screen.

    Bear in mind that Snapdragon X processors have many advantages but are also ARM-based (like Macs), unlike traditional x86 with Intel/AMD processors. This means if you connect any older devices to your laptop (such as an ageing printer), you need to check that they support ARM-based processors on Windows.

    To browse other offers on laptops, see our pick of the . 

    Puremate PM465 20 Litre

    *Average price in the past six months: Cheapest price in the past six months: Puremate PM465
  • Type: Refrigerant
  • 52.2 x 34.2 x 24.1cm (HxWxD), 14.3kg
  • If you're looking to dehumidify a household with four or more people living in it, this 20-litre refrigerant dehumidifier is just the right size.

    It has lots of useful features, including night and laundry modes, a 24-hour timer and an ioniser function designed to reduce airborne dust particles.

    Samsung Galaxy Tab S9

    *Average price in the past six months: Cheapest price in the past six months:Samsung Galaxy Tab S9
  • 11-inch screen
  • 1,600 x 2,560-pixel resolution
  • Runs the Android operating system
  • We like: We didn't like: 

    This 11-inch tablet from Samsung has an eight-core processor with a maximum speed of 3.36GHz, which is seriously powerful. This is backed up with 8GB of Ram – standard for a tablet at this price. 

    The model we tested has a 128GB hard drive, which drops to 99GB when you factor in the operating system and built-in apps. There’s the option to add extra storage with a micro-SD card, too.

    Find out if it's the right tablet for you – see our expert To browse other offers on tablets, see our .

    Tefal Easy Fry Pizza FW4018G0

    * Average price in the past six months:  Cheapest price in the past six months: Tefal Easy Fry Pizza FW4018G0 air fryer.We like:We don't like: 

    As the name suggests, it’s an air fryer specifically designed for cooking pizza, although that isn’t all it does. Tefal claims its Extra-Crisp technology and double heaters ‘ensure crispy results in no time’.

    Seeing the name ‘Easy Fry’, you’d hope this Tefal air fryer would be a doddle to use. Indeed, its digital controls make adjusting time, temperature and settings simple.

    There are 10 pre-set programs to choose from: Fries, Nuggets, Chicken drumsticks, Fish, Vegetables, Cookies, Bacon/Beef bacon, Dehydration, Frozen pizza and Fresh pizza. You can also set your own time and temperature if you prefer.

    Read our 

    43NANO81A6A

    *Average price in the past six months:Cheapest price in the past six months: LG 43NANO81A6A television
  • 43-inch 4K TVLCD display
  • Supports HDR10 and HLG formats
  • We like: We don't like: 

    This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.

    For this price, you shouldn't expect a whole host of bells and whistles (gaming features are somewhat limited, for example). However, there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.

    Read our  

    Kenwood K2NFMXA23

    * Average price in the last six months:  Cheapest price in the past six months: Kenwood K2NFMXA23 fridge freezer
  • Freestanding
  • Frost-free freezer
  • Silver finish
  • We like: We don't like:

    This freestanding fridge freezer from Kenwood accommodates 14 shopping bags of groceries.

    The fridge has three shelves (none of which are adjustable). There’s also a bottle shelf and two drawers at the base. The lowest drawer is for fruit and vegetables – you can adjust the humidity to suit the contents. It also has a super-cool function that should be useful when you put in lots of shopping.

    The frost-free freezer has three drawers and a fast-freeze function.

    Read our full  to see if it impressed enough to be a Best Buy.undefinedFor more discounts on fridge freezers – freestanding, integrated and American – see our .

    EZE Hybrid Ultra Mattress

    EZE Hybrid Ultra Mattress
  • Double
  • Pocket sprung
  • We like:We don't like:

    EZE describes this mattress as a hybrid, but the large pocket spring core means we class it as pocket sprung, despite the foam layers. 

    The foam layers won't suck you in, and it's easy to turn over on, which is great news if you take a while to settle at night. It's also breathable, so if you do tend to sweat or experience hot flushes, the cover does a good job of wicking away moisture. 

    Buy direct from EZE; it's delivered vacuum-packed in a box and delivery is free, but there's no trial-night offer. You can, however, return it within 14 days of buying as part the Consumer Contracts Regulations – just keep the original box. 

    It comes with a 10-year warranty.

    Read our full  to find out if you'll get a decent night's sleep.Typically on sale for £599, a double mattress is currently available for £569 at .See our pick of the . 

    LG F4C510WBTN1

    *Average price in the past six months: Cheapest price in the past six months:LG F4C510WBTN1 washing machine
  • Freestanding
  • 10kg cottons capacity
  • White
  • We like:We don't like:

    LG claims the F4C510WBTN1 washing machine will help you to maximise cleaning and protect your clothes with its ‘deep-learning’ AI feature, which is designed to analyse the weight and softness of the load and automatically select the best settings.

    It can hold up to 10kg of cottons and has a spin speed of up to 1,400rpm. The delay timer means you can set your wash to start up to 19 hours ahead, and there’s an option to add items to the cycle once it’s started.

    R it's good enough to be a Best Buy.For more offers, see our . 

    Samsung Jet 95 Pro VS20C9547TB

    * Average price in the past six months: Cheapest price in the past six months: We like: We don't like: 

    This cordless handstick vacuum from Samsung offers five different suction levels and a range of tools to help you tackle a wider range of cleaning tasks than your average stick cleaner.

    Like most cordless vacs, it comes with a removable handheld helper for smaller jobs and tight corners. You also get a pet tool, a crevice tool and a combination tool. 

    Although we haven't tested it, there’s also a spinning sweeper with disposable wet pads for mopping hard floors, as well as antibacterial reusable wet pads.

    To decide if this is the right stick vac for you, read the ful.See more vacuum deals in our round-up of the .

    October sale shopping tips 

    Check the Which? website 

    As well as telling you which products are best and which are lacking, we’ve also put together a list of the best and worst shops. 

    We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands. 

    Watch out for sneaky tricks

    Some retailers use underhanded tactics to pressure you into making a purchase. 

    These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (‘30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product. 

    Research customer reviews

    It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. 

    Returning goods

    The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy. 

     Find out when retailers start their discounts

    source https://www.which.co.uk/news/article/best-october-deals-sales-which-akf2a1Q9o7Gh
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