We're yet to find out when the next sale is taking place, but it's expected to land sometime in October. When it does, we'll be rounding up the best deals that are worth adding to your shopping list, including everything from air fryers to toilet roll.
In the meantime, here's everything you need to know ahead of the event.
What is Amazon Prime Day?
Amazon Prime Day is an exclusive sale that's only open to Amazon Prime members. It tends to take place several times a year.
When is Amazon Prime Day?
Amazon usually holds two Prime Day sales each year, one in the summer and one in the autumn.
The online retailer held its summer Prime Day a few weeks earlier than usual in June 2026. We're yet to hear anything about when its autumn sale will take place.
Here's a look at when Amazon launched its previous Prime Day sales:
Most popular Amazon Prime Day deals from October 2025
Ninja Foodi MAX Dual Zone AF400UK
Average price in the past six months:Cheapest price in the past six months:
This model is larger than the Ninja AF300UK, which can hold 7.6 litres in total. Ninja says that you can feed around eight people when this air fryer is completely full.
It has six functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat. There’s a useful sync function that ensures the food in both drawers is ready to serve up at the same time.
The image above is of the original black Ninja Foodi MAX Dual Zone we tested. The version on offer was an Amazon-exclusive limited edition copper and black version.
Anker Nano Power Bank
Average price in the past six months:Cheapest price in the past six months:
This super portable power bank is designed to conveniently clip onto the bottom of your phone using a folding USB-C input, meaning you don’t have to deal with tangled wires in the bottom of your bag.
It’s available in five different colour options - black, blue, green, pink and yellow.
Apple iPhone 16e
Average price in the past six months:Cheapest price in the past six months:
This was the first iPhone to launch with Apple Intelligence. It has a 6.1-inch Super Retina XDR OLED display with 2,532x1,170 resolution and a USB-C headphone socket.
It’s available in black or white, and during last year's sale, you could buy it for less than £500.
Fairy Platinum Plus Dishwasher Tablets
Average price in the past six months:Cheapest price in the past six months:
These Fairy tablets are designed to tackle stubborn food stains.
To help you decide whether to buy them or not, we’ve tested them for how well they prevent filming and cloudiness, plus their cleaning power when dealing with tea stains, milk and grease.
Echo Show 8
Average price in the past six months:Cheapest price in the past six months:
The third generation of Amazon’s smart display has a familiar wedge-shaped design and is a little larger than the previous version. On the top of the device, you’ll spot a mechanical privacy shutter for the camera, plus buttons to mute the microphone or adjust the volume.
You can tune into the radio, listen to music streaming services or audiobooks (these may require subscriptions), ask for weather updates, connect smart home devices and more.
Is Prime Day only for Amazon Prime members?
Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.
Not a Prime member? Visit our monthly deals pages for the latest offers from other retailers. Find out when retailers start their discountsHow much is Amazon Prime?
Amazon Prime membership costs £8.99 per month or £95 per year. If you pay annually, you save just over £12 per year.
Students can get an Amazon Prime membership for 50% less, paying £4.49 per month. If students pay annually, it costs £47.49 per year, saving just over £6. With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.
Get a free trial for Amazon Prime Day
To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.
How to return Amazon purchases
If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.
Under the Consumer Rights Acts, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.
Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you bought isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.
How to recycle your old tech
If you're looking to replace some older technology by shopping in the Prime Day sale, make sure you dispose of your old items in a responsible way.
You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.
For more details on how to get rid of your unused gadgets, check our advice onsource https://www.which.co.uk/news/article/best-amazon-prime-day-deals-october-2026-auldW5h8Ai5m