To help you sort the bargains from the duds, our deals team works closely with product experts, editors, researchers and scientists. We also buy the products we test, rather than accepting freebies from manufacturers, so our recommendations remain independent.
With Amazon's Black Friday event fast approaching, we’re shining the spotlight on some of the talented people behind our deals coverage. Below, they explain how they uncover genuine bargains and share top tips for shopping the sales.
: Prepare for the sales event with our expert adviceMeet our deals experts
Faith Strickland, senior consumer editor
My top tip for the sale: Tom Morgan, senior consumer writer
My top tip for the sale: Yasmine Crossland, senior consumer writer
My top tip for the sale: Natalie Turner, consumer writer
My top tip for the sale: Find out more about the , and the .Meet our product experts
Humairaa Habib, Which? vacuum cleaners expert
As part of her role, she reviews close to 50 vacuum cleaners a year, using results from specialist lab testing to assess everything from suction to cleaning performance. She also works on our vacuum cleaner deals coverage, comparing offers from major retailers to help shoppers find products worth considering.
My top tip for shopping for a vacuum cleaner in the sales:Martin Pratt, Which? TVs expert
After testing so many TVs, Martin knows that improvements from one year to the next aren’t always dramatic enough to justify upgrading regularly. His own Best Buy OLED TV was released five years ago and is still going strong. Newer models handle reflections better and display smoother colour gradients, but by waiting to upgrade, those improvements should be far more noticeable when he eventually makes the switch.
My top tip for shopping for a TV in the sales:Lisa Galliers, Which? mattresses expert
She's also spent years scrutinising mattress pricing, helping to expose potentially misleading discounts and promotional offers that last longer than advertised.
My top tip for shopping for a mattress in the sales:Oliver Trebilcock, Which? laptops expert
My top tip for shopping for a laptop in the sales: Jamie Darlow, Which? tablets expert
My top tip for shopping for a tablet in the sales: Jamie Mayne, Which? air fryers expert
My top tip for shopping for an air fryer in the sales: See also: Jamie's pick of the .Patrick Gallagher, Which? dehumidifers expert
My top tip for shopping for a dehumidifier in the sales:Ellie Simmonds, Which? senior researcher & writer
Her investigations have helped change access to supermarket loyalty schemes, sparked new laws on pricing and exposed illegal practices at a number of retailers, catching the attention of business leaders, regulators and even the Prime Minister.
My top tip for shopping the sales:source https://www.which.co.uk/news/article/which-deals-experts-meet-the-team-aVEeK6r6vbIk