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Amazon Prime Day 2025: what to expect

Hot on the heels of the Amazon spring sale, the retailer is likely to confirm another Amazon Prime sale in July 2025. 

These are our predictions for this year’s sale.

What is Prime Big Deals Day?

Amazon Prime Big Deals Day is an exclusive sale event that's only open to Amazon Prime members.

When will the July Amazon sale launch?

Amazon has yet to confirm the dates of the Prime sale event, but we're expecting an announcement soon.

Previously, the Prime Day sale happened once a year, but since 2022 there have been two: one in July and another in October.

Here's a look at when Amazon launched its previous Prime Day sales:

2024:2023: 2022:

Starting from midnight on the first day, new deals drop regularly throughout the 48-hour sale.

Amazon Prime Day early access deals

Although Amazon usually saves the most of its deals for Prime Day, we expect to see early deals appear on the website and mobile app a couple of days before the true sale kicks off.

Last year, its 'early deals' covered a selection of own-brand products including Echo Dot speakers, Ring video doorbells and Kindle ebook readers.

Is Prime Day only for Amazon Prime members?

Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.

Looking for great deals at other retailers? See our monthly round-up of the , collated by our product experts.

How much is Amazon Prime?

£8.99 a month

Students can get an Amazon Prime membership for 50% less, paying £4.49 a month. If students pay annually, it costs £47.49 a year, saving just over £6.

With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.

Get a free trial for Amazon Prime Day

Manage membershipEnd membership

What will go on sale this Prime Day?

Back in October 2024, our experts spotted tempting discounts on home products and electronics, including:

Looking to shop now? Visit our monthly deals pages for the latest offers around right now.

How to return Amazon items

If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

Under the Consumer Rights Act, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Act.

Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.

For expert advice on returning goods you've bought online, see our in-depth guide to .

How to recycle your old tech

If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items responsibly.

You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.

For more details on how to get rid of your unused gadgets, check our advice on .

source https://www.which.co.uk/news/article/amazon-prime-day-best-deals-athdN9N33dqs
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