10 toy trend predictions for Christmas 2024 – and the cheaper alternatives

Each year, Hamleys and John Lewis compile lists of the toys they expect to be big-hitters for Christmas 2024. This year's include everything from play kitchens to Play-Doh.

We've selected five toys from each of these lists to give you a taste of what's on offer for kids this year.

Plus, we've scoured the marketplace to find you the cheaper alternatives to consider if you're shopping on a budget.

John Lewis Wooden Deluxe Play Kitchen

Age range: John Lewis Deluxe Play Kitchen

For the ultimate play kitchen, this set from John Lewis contains everything from a microwave to a fridge freezer.

It also comes with 24 play accessories including pots and pans, crockery, cutlery, salt and pepper shakers – and even a miniature olive oil bottle.

Currently out of stock at .

Are there cheaper alternatives?

You won't get all the bells and whistles of the John Lewis Deluxe kitchen set, but Ikea has a small range of cheaper play kitchens, including: 

Lego Santa's Sleigh Set

Age range: Lego Santa's Sleigh

Lego is a go-to gift for many at Christmas, and this Santa set adds a truly festive touch. It can be played with as a toy, or sat on a window sill as festive decor.

John Lewis calls it 'a charming project to complete over the festive season,' and adults may it love just as much as kids.

Are there cheaper alternatives?

This Lego set is typically around £40 at most retailers, but if you want a cheaper and smaller festive option, see some of our suggestions below:

  • Lego Nutcracker – SQUIRREL_TEXT_50017501
  • Lego Gingerbread Ornaments – SQUIRREL_TEXT_50017502
  • Lego Friends 2024 Advent Calendar – SQUIRREL_TEXT_50017397
  • Bonnie Bear

    Age range: Bonnie Bear

    Expected to be available from John Lewis later in the month, this cuddly bear has found itself on the retailer's top toys for 2024 list.

    According to John Lewis, this bear will be available for around £33. However, the original manufacturer Aurora World has the same bear listed for around £10 less.

    Available from  (£22.99).

    Are there cheaper alternatives?

    A simple teddy bear shouldn't too be hard to come by for under around £15. See alternative options from Ikea and Smyths Toys:

    We asked the parents, aunties and uncles of Which? to pick the 

    Hexbug Wall Crawler Gecko

    Age range: Hexbug Wall Crawler Gecko

    For any creepy crawly-obsessed little ones, a wall-climbing robotic gecko is sure to make their Christmas – and get a scream out of anyone who doesn't like crawly creatures! It features on John Lewis's Top Toys list this year.

    It's remote controllable and has LED eyes to help it stand out in the dark.

    Are there cheaper alternatives?

    They might not all have the ability to crawl up walls, but there are other Hexbugs available with slightly lower price tags:

  • Hexbug HEX BOTS Scorpion – SQUIRREL_TEXT_50017516
  • Play-Doh Rainbow Swirl Ice Cream Playset

    Age range: Play-Doh Rainbow Swirl Ice Cream Playset

    This Play-Doh ice cream maker playset lets kids create colourful, pretend soft-serve ice cream and decorate it with make-believe sprinkles and pretend pretzels.

    It includes 284g (10oz) of Play-Doh modelling compound, featuring a few dual-colour tubs to make the perfect swirl of ice cream, plus tools such as a toy spoon and knife and an ice cream cone and cup to 'serve' their creations in.

    Are there cheaper alternatives?

    Play-Doh has plenty of pretend cookery sets and food makers, and the ice cream maker set above is actually among the cheapest available.

    For more Play-Doh kitchenware sets, we've picked out a few alternatives of a similar price or cheaper below:

  • Play-Doh Swirlin' Smoothies Blender Playset – SQUIRREL_TEXT_50017519 
  • Play-Doh Flip 'n Pancakes Playset – SQUIRREL_TEXT_50017520
  • The Stitch Crack Me Up Plush

    Age range: Disney Stitch Stitch Crack Me Up Feature Plush

    Featuring on the Hamleys Top Toys list this year is the Stitch 'Crack Me Up' Plush doll. 

    It sits at 11-inches tall and plays the familiar sound of this beloved Disney character giggling when shaken. According to Hamleys: 'Stitch laughs out loud, and then shimmies and shakes when he’s placed down on a surface.'

    Are there cheaper alternatives?

    Giggling character toys are nothing new, and those who grew up watching Sesame Street will remember the popularity of the Tickle Me Elmo doll. It's a slightly cheaper option:

    Hamleys Alessandra Fur White Bonnet Baby Doll

    Age range:Hamleys® Alessandra Fur White Bonnet Baby Doll

    Hamleys says that the Alessandra Fur White Bonnet Baby Doll 'has a soft touch body and limbs and a lifelike weight' so that 'it feels like you are holding a real baby'.

    She comes set with a romper, fleece, dummy, family book and Certificate of Authenticity.

    Are there cheaper alternatives?

    There are most definitely cheaper alternatives to this £120 baby doll if you're less concerned with realism and additional items: 

  • Zapf Baby Annabell Little Annabell (36cm) – SQUIRREL_TEXT_50017524
  • Hasbro Drop Trivia Family Game

    Age range: Hasbro Drop Trivia Family Game

    This fast-action trivia game can be played head-to-head with two players or in teams.

    Players are provided with a list of answers they must sort into the correct order using pucks to score points. After four rounds, the team with the most points wins.

    Available from  (£24.99).

    Are there cheaper alternatives?

    If you're a fan of card games with less equipment involved, see a few options below:

  • Monopoly Deal – SQUIRREL_TEXT_50010007
  • The Mind – SQUIRREL_TEXT_50010008 
  • Or, if you're a sucker for the classics with trivia or coin-dropping elements:

  • Hasbro Trivial Pursuit – SQUIRREL_TEXT_50017528
  • Connect 4 – SQUIRREL_TEXT_50010036
  • Want to stock up before family game night? See our pick of the 

    Disney Princess Moana Singing Doll

    Age range: Disney Princess Moana Singing Doll

    Ideal for young Moana fanatics, this musical doll plays the song 'We're Back' from the sequel film and lets kids sing along and play at the touch of a button. It's likely to be popular ahead of the film's UK release in November.

    She has bendable arms and legs, and comes with her trusty paddle and true-to-movie outfit and accessories.

    Are there cheaper alternatives?

    If the singing aspect isn't as important to you (or you just want a quieter household!), you can get the cheaper Moana fashion doll which is purely for dress-up or imaginative play:

  • Disney Princess Moana Fashion Doll – SQUIRREL_TEXT_50017530 
  • And for more budget-friendly Disney Princess dolls:

  • Disney Frozen Elsa Doll – SQUIRREL_TEXT_50017531
  • Disney Princess Mulan Doll – SQUIRREL_TEXT_50017532 
  • Disney Princess Rapunzel Doll – SQUIRREL_TEXT_50017533
  • The Monster Rotary XL Electric Blaster

    Age range: Hamleys Monster Rotary Xl Electric Blaster

    Hamleys has put this heavy-duty blaster on its Top Toys list for Christmas 2024 – it can hold up to 30 foam bullets at once, with a shooting range of 15 metres.

    Are there cheaper alternatives?

    Popular toy blaster brand Nerf has a large catalogue of cheaper options, a few of which we've listed below:

  • Nerf N-Series Agility Blaster – SQUIRREL_TEXT_50017536 
  • Nerf N-Series Strikeback Blaster and 18 Nerf N1 Darts – SQUIRREL_TEXT_50017535
  • Read our advice on 

    What are all the John Lewis and Hamleys Top Toys for Christmas 2024?

    Little girl with a teddy bear at Christmas

    Each year, John Lewis and Hamleys compile lists of the toys they expect to be popular for Christmas.

    We pulled together the selection of products on this page by taking five each from these brands' Top Toy 2024 lists. You can view the full lists on the retailers' websites:

    More Christmas gift ideas from Which?

    Still on the hunt for more present inspiration? Head to one of our handy gift guides:

    Get our expert tips for making smarter consumer choices. undefined

    source https://www.which.co.uk/news/article/trending-toys-and-where-to-find-them-cheapest-abtng5w466TT
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