Hundreds of Which? members were asked to name the country where they’ve had their best holiday in the past 10 years, and Japan came out as the clear winner.
An impressive 37% of people who had visited the country picked it as their favourite trip.
It was followed by Canada (31%), New Zealand (30%), Vietnam (29%) and Australia (26%).
Nobody picked Japan, New Zealand or Vietnam as the worst holiday they’d had in the past 10 years.
undefinedThe world’s best holiday destinations?
Long-haul destinations took nine of the top 10 positions in our table, but 10th on the list came the Nordic countries Sweden, Norway, Denmark and Finland (22%).
The next highest short-haul holidays were Turkey and Greece (both 19%), Italy (18%) and then, unexpectedly, the UK and Channel Islands (17%).
That saw the UK rated higher than France (16%), the Canaries (12%), Mainland Spain (10%), and Portugal (9%).
Hungary came bottom, with only one of the 70 people who had visited naming it as their best holiday.
The worst holidays
Fewer people named a ‘worst’ holiday, but Egypt had the most disappointed visitors in our survey. While only one person out of the 52 who had visited said that it was the best holiday they’d had in the past 10 years, while 13% named it as the worst.
The US, the UAE and the UK came joint-second for the ‘worst holidays’ with 8%.
For the UAE, that was exactly the same percentage as those who picked it as their best holiday.
The best world cities
Our research
In February 2026, 850 members of Which’s Connect Panel told us about the best and worst holidays they had taken in the past 10 years.
source https://www.which.co.uk/news/article/we-asked-almost-1000-people-to-tell-us-where-in-the-world-they-had-their-best-holiday-aBjLN8n0IkaH